Introduction: From fundamentals to advances in crowdfunding research and practice

The chapter introduces the phenomenon of crowdfunding while presenting its definition and main manifestations in recent years. It then discusses the roles played by the various parties to a crowdfunding transaction, as well as the benefits each may gain from such engagement. Overall, it argues for a win-win situation, where all parties become better off from involvement in a responsible crowdfunding engagement. Furthermore, the chapter highlights the process dimension of crowdfunding, as represented through a series of three main stages, which are further specified into a seven sub-stage model. Each stage in the process depends on successful completion of the stage preceding it and relates to concrete activities and considerations that should be taken at different points in time. The chapter concludes with a review of the chapter contributions included in this book and highlights their main contributions.