Introducción al marketing 3e

Michael Harker; Philip Kotler; Gary Armstrong; Maria Merino; Teresa Pintado; Jose Juan; Ross Brennan

Introducción al marketing 3e

Translated title of the contribution: Introduction to Marketing 3e

Michael Harker
, Philip Kotler
, Gary Armstrong
, Maria Merino
, Teresa Pintado
, Jose Juan
, Ross Brennan

Marketing

Research output: Book/Report › Book

Abstract

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.

Translated title of the contribution	Introduction to Marketing 3e
Original language	Spanish
Number of pages	500
Edition	3rd
Publication status	Published - 12 Apr 2011

Keywords

marketing

Cite this

@book{9ad4a38420e24f698eb8da0d0815b085,

title = "Introducci{\'o}n al marketing 3e",

abstract = "The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.",

keywords = "marketing",

author = "Michael Harker and Philip Kotler and Gary Armstrong and Maria Merino and Teresa Pintado and Jose Juan and Ross Brennan",

year = "2011",

month = apr,

day = "12",

language = "Spanish",

isbn = "9788483226766",

edition = "3rd",

}

TY - BOOK

T1 - Introducción al marketing 3e

AU - Harker, Michael

AU - Kotler, Philip

AU - Armstrong, Gary

AU - Merino, Maria

AU - Pintado, Teresa

AU - Juan, Jose

AU - Brennan, Ross

PY - 2011/4/12

Y1 - 2011/4/12

N2 - The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.

AB - The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.

KW - marketing

UR - http://www.pearson.es/Catalogo_View_Book.aspx?bo=1563&re=

M3 - Book

SN - 9788483226766

BT - Introducción al marketing 3e

ER -

Introducción al marketing 3e

Abstract

Keywords

Other files and links

Cite this