Introducción al marketing 3e

Michael Harker; Philip Kotler; Gary Armstrong; Maria Merino; Teresa Pintado; Jose Juan; Ross Brennan

Introducción al marketing 3e

Translated title of the contribution: Introduction to Marketing 3e

Michael Harker, Philip Kotler, Gary Armstrong, Maria Merino, Teresa Pintado, Jose Juan, Ross Brennan

Marketing

Research output: Book/Report › Book

Abstract

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.

Translated title of the contribution	Introduction to Marketing 3e
Original language	Spanish
Number of pages	500
Edition	3rd
Publication status	Published - 12 Apr 2011

Keywords

marketing

Cite this

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author = "Michael Harker and Philip Kotler and Gary Armstrong and Maria Merino and Teresa Pintado and Jose Juan and Ross Brennan",

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AU - Armstrong, Gary

AU - Merino, Maria

AU - Pintado, Teresa

AU - Juan, Jose

AU - Brennan, Ross

PY - 2011/4/12

Y1 - 2011/4/12

N2 - The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.

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BT - Introducción al marketing 3e

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Introducción al marketing 3e

Abstract

Keywords

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