Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand

T. Andrews; Henry Wai-chung Yeung

Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand

T. Andrews, Henry Wai-chung Yeung (Editor)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Explores the impact of cultural variance on the intracorporate implementation of electronic communication programmes in Thailand.

Original language	English
Title of host publication	Handbook of Research on Asian Business
Publisher	Blackwell
Pages	144-162
Number of pages	18
ISBN (Print)	1843769603
Publication status	Published - 2006

Keywords

thailand
interantaionalization
multinationals
crossvergence
international business

Cite this

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title = "Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand",

abstract = "Explores the impact of cultural variance on the intracorporate implementation of electronic communication programmes in Thailand.",

keywords = "thailand, interantaionalization, multinationals, crossvergence, international business",

author = "T. Andrews and \{Wai-chung Yeung\}, Henry",

year = "2006",

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A2 - Wai-chung Yeung, Henry

PY - 2006

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N2 - Explores the impact of cultural variance on the intracorporate implementation of electronic communication programmes in Thailand.

AB - Explores the impact of cultural variance on the intracorporate implementation of electronic communication programmes in Thailand.

KW - thailand

KW - interantaionalization

KW - multinationals

KW - crossvergence

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UR - http://dx.doi.org/10.1111/j.1467-8411.2007.202_5.x

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SN - 1843769603

SP - 144

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BT - Handbook of Research on Asian Business

PB - Blackwell

ER -

Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand

Abstract

Keywords

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