Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand

T. Andrews, Henry Wai-chung Yeung (Editor)

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    Explores the impact of cultural variance on the intracorporate implementation of electronic communication programmes in Thailand.
    Original languageEnglish
    Title of host publicationHandbook of Research on Asian Business
    Pages144-162
    Number of pages18
    Publication statusPublished - 2006

    Fingerprint

    Thailand
    marketing
    electronics
    communication

    Keywords

    • thailand
    • interantaionalization
    • multinationals
    • crossvergence
    • international business

    Cite this

    Andrews, T., & Wai-chung Yeung, H. (Ed.) (2006). Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand. In Handbook of Research on Asian Business (pp. 144-162)
    Andrews, T. ; Wai-chung Yeung, Henry (Editor). / Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand. Handbook of Research on Asian Business. 2006. pp. 144-162
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    year = "2006",
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    pages = "144--162",
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    Andrews, T & Wai-chung Yeung, H (ed.) 2006, Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand. in Handbook of Research on Asian Business. pp. 144-162.

    Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand. / Andrews, T.; Wai-chung Yeung, Henry (Editor).

    Handbook of Research on Asian Business. 2006. p. 144-162.

    Research output: Chapter in Book/Report/Conference proceedingChapter

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    KW - interantaionalization

    KW - multinationals

    KW - crossvergence

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    Andrews T, Wai-chung Yeung H, (ed.). Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand. In Handbook of Research on Asian Business. 2006. p. 144-162