Intra-corporate marketing practice crossvergence: Some notes from post-crisis Thailand

T. Andrews, Henry Wai-chung Yeung (Editor)

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    Explores the impact of cultural variance on the intracorporate implementation of electronic communication programmes in Thailand.
    Original languageEnglish
    Title of host publicationHandbook of Research on Asian Business
    Pages144-162
    Number of pages18
    Publication statusPublished - 2006

    Keywords

    • thailand
    • interantaionalization
    • multinationals
    • crossvergence
    • international business

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