Intersectoral isomorphism - the assimilating service orientation of public and private sector organisations

B. Caemmerer, M. Banerjee

Research output: Contribution to conferencePaper

Abstract

This paper examines the the assimilating service orientation of public and private sector organisations.
Original languageEnglish
Publication statusPublished - 2008
Event37th EMAC Conference Marketing Landscapes: A Pause for Thought - University of Brighton, England
Duration: 27 May 200830 May 2008

Conference

Conference37th EMAC Conference Marketing Landscapes: A Pause for Thought
CityUniversity of Brighton, England
Period27/05/0830/05/08

Keywords

  • inter-sectoral isomorphism
  • assimilating service orientation
  • public sector
  • private sector
  • organisations

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