Intersectoral isomorphism - the assimilating service orientation of public and private sector organisations

B. Caemmerer, M. Banerjee

Research output: Contribution to conference › Paper

Abstract

This paper examines the the assimilating service orientation of public and private sector organisations.

Original language	English
Publication status	Published - 2008
Event	37th EMAC Conference Marketing Landscapes: A Pause for Thought - University of Brighton, England Duration: 27 May 2008 → 30 May 2008

Conference	37th EMAC Conference Marketing Landscapes: A Pause for Thought
City	University of Brighton, England
Period	27/05/08 → 30/05/08

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abstract = "This paper examines the the assimilating service orientation of public and private sector organisations.",

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language = "English",

note = "37th EMAC Conference Marketing Landscapes: A Pause for Thought ; Conference date: 27-05-2008 Through 30-05-2008",

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AU - Banerjee, M.

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KW - public sector

KW - private sector

KW - organisations

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M3 - Paper

T2 - 37th EMAC Conference Marketing Landscapes: A Pause for Thought

Y2 - 27 May 2008 through 30 May 2008

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