Internet usage and marketing relationships in the real estate sector: a study of recent property buyers in Canada and the UK

K.I.N. Ibeh, D. Sakalaskaus

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This is the 10th volume ofThe Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference. The four main themes of the book are subsidiary location and performance, internationalization and firm strategy, the internationalization of the small firm, and the Internet and e-commerce.
LanguageEnglish
Title of host publicationInternationalization: Firm Strategies and Management
Place of PublicationUnited States
Pages262-273
Number of pages11
Publication statusPublished - May 2003
Event29th Academy of International Business UK Chapter Annual Conference - Preston, United Kingdom
Duration: 12 Apr 200213 Apr 2002

Publication series

NameAcademy of International Business Series
PublisherMacmillan

Conference

Conference29th Academy of International Business UK Chapter Annual Conference
CountryUnited Kingdom
CityPreston
Period12/04/0213/04/02

Fingerprint

Canada
Firm strategy
International business
Marketing relationships
Internationalization
Real estate
Buyers
World Wide Web
Subsidiaries
Internet commerce
Electronic commerce
Internationalization strategy
Small firms

Keywords

  • international business
  • marketing
  • internet
  • e-commerce
  • internationalizaton
  • SMEs

Cite this

Ibeh, K. I. N., & Sakalaskaus, D. (2003). Internet usage and marketing relationships in the real estate sector: a study of recent property buyers in Canada and the UK. In Internationalization: Firm Strategies and Management (pp. 262-273). (Academy of International Business Series). United States.
Ibeh, K.I.N. ; Sakalaskaus, D. / Internet usage and marketing relationships in the real estate sector: a study of recent property buyers in Canada and the UK. Internationalization: Firm Strategies and Management. United States, 2003. pp. 262-273 (Academy of International Business Series).
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Ibeh, KIN & Sakalaskaus, D 2003, Internet usage and marketing relationships in the real estate sector: a study of recent property buyers in Canada and the UK. in Internationalization: Firm Strategies and Management. Academy of International Business Series, United States, pp. 262-273, 29th Academy of International Business UK Chapter Annual Conference, Preston, United Kingdom, 12/04/02.

Internet usage and marketing relationships in the real estate sector: a study of recent property buyers in Canada and the UK. / Ibeh, K.I.N.; Sakalaskaus, D.

Internationalization: Firm Strategies and Management. United States, 2003. p. 262-273 (Academy of International Business Series).

Research output: Chapter in Book/Report/Conference proceedingChapter

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KW - marketing

KW - internet

KW - e-commerce

KW - internationalizaton

KW - SMEs

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Ibeh KIN, Sakalaskaus D. Internet usage and marketing relationships in the real estate sector: a study of recent property buyers in Canada and the UK. In Internationalization: Firm Strategies and Management. United States. 2003. p. 262-273. (Academy of International Business Series).