Internet usage and marketing relationships in the real estate sector: a study of recent property buyers in Canada and the UK

K.I.N. Ibeh, D. Sakalaskaus

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This is the 10th volume ofThe Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference. The four main themes of the book are subsidiary location and performance, internationalization and firm strategy, the internationalization of the small firm, and the Internet and e-commerce.
Original languageEnglish
Title of host publicationInternationalization: Firm Strategies and Management
Place of PublicationUnited States
Pages262-273
Number of pages11
Publication statusPublished - May 2003
Event29th Academy of International Business UK Chapter Annual Conference - Preston, United Kingdom
Duration: 12 Apr 200213 Apr 2002

Publication series

NameAcademy of International Business Series
PublisherMacmillan

Conference

Conference29th Academy of International Business UK Chapter Annual Conference
CountryUnited Kingdom
CityPreston
Period12/04/0213/04/02

Keywords

  • international business
  • marketing
  • internet
  • e-commerce
  • internationalizaton
  • SMEs

Fingerprint Dive into the research topics of 'Internet usage and marketing relationships in the real estate sector: a study of recent property buyers in Canada and the UK'. Together they form a unique fingerprint.

  • Cite this

    Ibeh, K. I. N., & Sakalaskaus, D. (2003). Internet usage and marketing relationships in the real estate sector: a study of recent property buyers in Canada and the UK. In Internationalization: Firm Strategies and Management (pp. 262-273). (Academy of International Business Series). United States.