Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 96-122 |
| Number of pages | 27 |
| Journal | Journal of International Marketing |
| Volume | 15 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2007 |
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Keywords
- motives
- facilitators
- internationalization
- small firms
- retailers
- qualitative evidence
- smaller specialist retailers
Cite this
}
Internationalization motives and facilitating factors : qualitative evidence from smaller specialist retailers. / Hutchinson, Karise ; Alexander, Nicholas; Quinn, Barry ; Doherty, Anne Marie.
In: Journal of International Marketing, Vol. 15, No. 3, 2007, p. 96-122.Research output: Contribution to journal › Article
TY - JOUR
T1 - Internationalization motives and facilitating factors
T2 - qualitative evidence from smaller specialist retailers
AU - Hutchinson, Karise
AU - Alexander, Nicholas
AU - Quinn, Barry
AU - Doherty, Anne Marie
PY - 2007
Y1 - 2007
N2 - Drawing on case study evidence, this article explores the reasons small specialist retailers internationalize and the facilitating factors that help them overcome the obstacles to internationalization. The authors employ qualitative research techniques and, to build theory from an unexplored area of research, adopt a multiple-case approach. The findings suggest that though a strong company brand identity is the most significant motive for expansion, other internal and external factors facilitate the international decision-making process.
AB - Drawing on case study evidence, this article explores the reasons small specialist retailers internationalize and the facilitating factors that help them overcome the obstacles to internationalization. The authors employ qualitative research techniques and, to build theory from an unexplored area of research, adopt a multiple-case approach. The findings suggest that though a strong company brand identity is the most significant motive for expansion, other internal and external factors facilitate the international decision-making process.
KW - motives
KW - facilitators
KW - internationalization
KW - small firms
KW - retailers
KW - qualitative evidence
KW - smaller specialist retailers
U2 - 10.1509/jimk.15.3.96
DO - 10.1509/jimk.15.3.96
M3 - Article
VL - 15
SP - 96
EP - 122
JO - Journal of International Marketing
JF - Journal of International Marketing
SN - 1069-031X
IS - 3
ER -