Internationalization motives and facilitating factors: qualitative evidence from smaller specialist retailers

Karise Hutchinson, Nicholas Alexander, Barry Quinn, Anne Marie Doherty

Research output: Contribution to journalArticle

65 Citations (Scopus)

Abstract

Drawing on case study evidence, this article explores the reasons small specialist retailers internationalize and the facilitating factors that help them overcome the obstacles to internationalization. The authors employ qualitative research techniques and, to build theory from an unexplored area of research, adopt a multiple-case approach. The findings suggest that though a strong company brand identity is the most significant motive for expansion, other internal and external factors facilitate the international decision-making process.
Original languageEnglish
Pages (from-to)96-122
Number of pages27
JournalJournal of International Marketing
Volume15
Issue number3
DOIs
Publication statusPublished - 2007

Fingerprint

Decision-making process
Internationalization
Qualitative research
Factors
Brand identity
Internal factors
Retailers
External factors

Keywords

  • motives
  • facilitators
  • internationalization
  • small firms
  • retailers
  • qualitative evidence
  • smaller specialist retailers

Cite this

@article{77178c29099141ad9aeb4ffa2ce86811,
title = "Internationalization motives and facilitating factors: qualitative evidence from smaller specialist retailers",
abstract = "Drawing on case study evidence, this article explores the reasons small specialist retailers internationalize and the facilitating factors that help them overcome the obstacles to internationalization. The authors employ qualitative research techniques and, to build theory from an unexplored area of research, adopt a multiple-case approach. The findings suggest that though a strong company brand identity is the most significant motive for expansion, other internal and external factors facilitate the international decision-making process.",
keywords = "motives , facilitators, internationalization, small firms, retailers, qualitative evidence , smaller specialist retailers",
author = "Karise Hutchinson and Nicholas Alexander and Barry Quinn and Doherty, {Anne Marie}",
year = "2007",
doi = "10.1509/jimk.15.3.96",
language = "English",
volume = "15",
pages = "96--122",
journal = "Journal of International Marketing",
issn = "1069-031X",
number = "3",

}

Internationalization motives and facilitating factors : qualitative evidence from smaller specialist retailers. / Hutchinson, Karise ; Alexander, Nicholas; Quinn, Barry ; Doherty, Anne Marie.

In: Journal of International Marketing, Vol. 15, No. 3, 2007, p. 96-122.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Internationalization motives and facilitating factors

T2 - qualitative evidence from smaller specialist retailers

AU - Hutchinson, Karise

AU - Alexander, Nicholas

AU - Quinn, Barry

AU - Doherty, Anne Marie

PY - 2007

Y1 - 2007

N2 - Drawing on case study evidence, this article explores the reasons small specialist retailers internationalize and the facilitating factors that help them overcome the obstacles to internationalization. The authors employ qualitative research techniques and, to build theory from an unexplored area of research, adopt a multiple-case approach. The findings suggest that though a strong company brand identity is the most significant motive for expansion, other internal and external factors facilitate the international decision-making process.

AB - Drawing on case study evidence, this article explores the reasons small specialist retailers internationalize and the facilitating factors that help them overcome the obstacles to internationalization. The authors employ qualitative research techniques and, to build theory from an unexplored area of research, adopt a multiple-case approach. The findings suggest that though a strong company brand identity is the most significant motive for expansion, other internal and external factors facilitate the international decision-making process.

KW - motives

KW - facilitators

KW - internationalization

KW - small firms

KW - retailers

KW - qualitative evidence

KW - smaller specialist retailers

U2 - 10.1509/jimk.15.3.96

DO - 10.1509/jimk.15.3.96

M3 - Article

VL - 15

SP - 96

EP - 122

JO - Journal of International Marketing

JF - Journal of International Marketing

SN - 1069-031X

IS - 3

ER -