Internationalisierung von franchisesystemen

H. Evanschitzky, D. Ahlert, David Woisetschläger

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

To be assertained
Original languageEnglish
Title of host publicationJahrbuch Handelsmanagement (Ahlert D., Olbrich R., Schroder H.)
Pages303-321
Number of pages18
Publication statusPublished - 2004

Keywords

  • To be assertained

Cite this

Evanschitzky, H., Ahlert, D., & Woisetschläger, D. (2004). Internationalisierung von franchisesystemen. In Jahrbuch Handelsmanagement (Ahlert D., Olbrich R., Schroder H.) (pp. 303-321)