Internationalisierung einer marke

H. Evanschitzky, David Woisetschläger

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

To be assertained

Original language	English
Title of host publication	Exzellenz in markenmanagement und vertrieb - grundlagen und erfahrungen (Ahlert D., Evanschitzky H., Hesse J., Salfeld A.)
Pages	49-62
Number of pages	13
Publication status	Published - 2004

@inbook{2987a3e71dc140f2ad31ea9062a3cfa2,

title = "Internationalisierung einer marke",

abstract = "To be assertained",

keywords = "To be assertained",

author = "H. Evanschitzky and David Woisetschl{\"a}ger",

note = "AHR",

year = "2004",

language = "English",

pages = "49--62",

booktitle = "Exzellenz in markenmanagement und vertrieb - grundlagen und erfahrungen (Ahlert D., Evanschitzky H., Hesse J., Salfeld A.)",

}