International retail franchising: an agency theory perspective

Anne Marie Doherty, Barry Quinn

Research output: Contribution to journalArticle

49 Citations (Scopus)

Abstract

International retailers are increasingly using franchising as
a means of entering foreign markets. However, international
retail franchising lacks a conceptual basis from
which an explanation of the major elements of this
activity can be generated. Agency theory and its major
premises of information asymmetry, monitoring costs,
moral hazard and opportunism, are introduced in an
attempt to provide an initial effort at bridging this
conceptual gap. The paper reviews international retailing
and franchise research before explaining agency theory. A
discussion follows on how agency theory can explain
major elements of international franchise activity of retail
firms such as the international retail franchise process and
the operationalisation of the international retail franchise
system
LanguageEnglish
Pages224-236
Number of pages13
JournalInternational Journal of Retail and Distribution Management
Volume27
Issue number6
DOIs
Publication statusPublished - 1999

Fingerprint

Franchise
Franchising
Agency theory
Retail
Monitoring costs
Opportunism
Operationalization
Asymmetry of information
Moral hazard
Retailers

Keywords

  • retail franchising
  • agency theory perspective
  • international
  • market entry
  • agencies
  • franchising
  • retailing
  • globalization

Cite this

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International retail franchising : an agency theory perspective. / Doherty, Anne Marie; Quinn, Barry .

In: International Journal of Retail and Distribution Management, Vol. 27, No. 6, 1999, p. 224-236.

Research output: Contribution to journalArticle

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