International retail franchising: an agency theory perspective

Anne Marie Doherty, Barry Quinn

Research output: Contribution to journalArticlepeer-review

58 Citations (Scopus)


International retailers are increasingly using franchising as
a means of entering foreign markets. However, international
retail franchising lacks a conceptual basis from
which an explanation of the major elements of this
activity can be generated. Agency theory and its major
premises of information asymmetry, monitoring costs,
moral hazard and opportunism, are introduced in an
attempt to provide an initial effort at bridging this
conceptual gap. The paper reviews international retailing
and franchise research before explaining agency theory. A
discussion follows on how agency theory can explain
major elements of international franchise activity of retail
firms such as the international retail franchise process and
the operationalisation of the international retail franchise
Original languageEnglish
Pages (from-to)224-236
Number of pages13
JournalInternational Journal of Retail and Distribution Management
Issue number6
Publication statusPublished - 1999


  • retail franchising
  • agency theory perspective
  • international
  • market entry
  • agencies
  • franchising
  • retailing
  • globalization


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