International retail branding and consumer ethnocentrism

Nicholas Alexander, Anne Marie Doherty, Jason Carpenter, Marguerite Moore

Research output: Contribution to conferencePaper

Abstract

This paper looks at international retail branding and consumer ethnocentrism
Original languageEnglish
Publication statusPublished - 2010
Event6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation - Barcelona, Spain
Duration: 1 Jan 2010 → …

Conference

Conference6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation
CountrySpain
CityBarcelona
Period1/01/10 → …

Keywords

  • international
  • retail branding
  • consumer ethnocentrism

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