International retail branding and consumer ethnocentrism

Nicholas Alexander; Anne Marie Doherty; Jason Carpenter; Marguerite  Moore

International retail branding and consumer ethnocentrism

Nicholas Alexander, Anne Marie Doherty, Jason Carpenter, Marguerite Moore

Marketing

Research output: Contribution to conference › Paper

Abstract

This paper looks at international retail branding and consumer ethnocentrism

Original language	English
Publication status	Published - 2010
Event	6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation - Barcelona, Spain Duration: 1 Jan 2010 → …

Conference

Conference	6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation
Country/Territory	Spain
City	Barcelona
Period	1/01/10 → …

Keywords

international
retail branding
consumer ethnocentrism

Cite this

@conference{165256bdf7234670be65d339f9b9c272,

title = "International retail branding and consumer ethnocentrism",

abstract = "This paper looks at international retail branding and consumer ethnocentrism",

keywords = "international , retail branding, consumer ethnocentrism",

author = "Nicholas Alexander and Doherty, {Anne Marie} and Jason Carpenter and Marguerite Moore",

year = "2010",

language = "English",

note = "6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation ; Conference date: 01-01-2010",

}

TY - CONF

T1 - International retail branding and consumer ethnocentrism

AU - Alexander, Nicholas

AU - Doherty, Anne Marie

AU - Carpenter, Jason

AU - Moore, Marguerite

PY - 2010

Y1 - 2010

N2 - This paper looks at international retail branding and consumer ethnocentrism

AB - This paper looks at international retail branding and consumer ethnocentrism

KW - international

KW - retail branding

KW - consumer ethnocentrism

M3 - Paper

T2 - 6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation

Y2 - 1 January 2010

ER -

International retail branding and consumer ethnocentrism

Abstract

Conference

Keywords

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Cite this