International retail branding and consumer ethnocentrism

Nicholas Alexander, Anne Marie Doherty, Jason Carpenter, Marguerite Moore

Research output: Contribution to conferencePaper

Abstract

This paper looks at international retail branding and consumer ethnocentrism

Conference

Conference6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation
CountrySpain
CityBarcelona
Period1/01/10 → …

Fingerprint

Branding
Consumer ethnocentrism
Retail

Keywords

  • international
  • retail branding
  • consumer ethnocentrism

Cite this

Alexander, N., Doherty, A. M., Carpenter, J., & Moore, M. (2010). International retail branding and consumer ethnocentrism. Paper presented at 6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation, Barcelona, Spain.
Alexander, Nicholas ; Doherty, Anne Marie ; Carpenter, Jason ; Moore, Marguerite . / International retail branding and consumer ethnocentrism. Paper presented at 6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation, Barcelona, Spain.
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title = "International retail branding and consumer ethnocentrism",
abstract = "This paper looks at international retail branding and consumer ethnocentrism",
keywords = "international , retail branding, consumer ethnocentrism",
author = "Nicholas Alexander and Doherty, {Anne Marie} and Jason Carpenter and Marguerite Moore",
year = "2010",
language = "English",
note = "6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation ; Conference date: 01-01-2010",

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Alexander, N, Doherty, AM, Carpenter, J & Moore, M 2010, 'International retail branding and consumer ethnocentrism' Paper presented at 6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation, Barcelona, Spain, 1/01/10, .

International retail branding and consumer ethnocentrism. / Alexander, Nicholas; Doherty, Anne Marie; Carpenter, Jason; Moore, Marguerite .

2010. Paper presented at 6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation, Barcelona, Spain.

Research output: Contribution to conferencePaper

TY - CONF

T1 - International retail branding and consumer ethnocentrism

AU - Alexander, Nicholas

AU - Doherty, Anne Marie

AU - Carpenter, Jason

AU - Moore, Marguerite

PY - 2010

Y1 - 2010

N2 - This paper looks at international retail branding and consumer ethnocentrism

AB - This paper looks at international retail branding and consumer ethnocentrism

KW - international

KW - retail branding

KW - consumer ethnocentrism

M3 - Paper

ER -

Alexander N, Doherty AM, Carpenter J, Moore M. International retail branding and consumer ethnocentrism. 2010. Paper presented at 6th International Conference of the Academy of Marketing Special Interest Group on Brand, Corporate Identity and Reputation, Barcelona, Spain.