International Marketing: Modern and Classic Papers

Stanley J. Paliwoda, John K. Ryans, Stanley J. Paliwoda (Editor), John K. Ryans (Editor)

Research output: Book/ReportBook

Abstract

This authoritative three-volume collection presents the most important articles and papers published during the last thirty years. It includes both classic articles as well as cutting edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies. International Marketing: Modern and Classic Papers is a major three volume work with the material being divided into twenty sections, each part seeking to achieve a balance between the conceptual and the empirical, the explanatory and the exploratory. It will be essential reading for both scholars, researchers, graduate students and practitioners grappling with the complexities of marketing in the new globalised world.
Original languageEnglish
Place of PublicationCheltenham, United Kingdom
Number of pages1888
Publication statusPublished - 1 Feb 2008

Keywords

  • international marketing
  • globalisation
  • SMEs
  • marketing strategy
  • marketing research

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  • Cite this

    Paliwoda, S. J., Ryans, J. K., Paliwoda, S. J. (Ed.), & Ryans, J. K. (Ed.) (2008). International Marketing: Modern and Classic Papers. Cheltenham, United Kingdom.