International marketing for the African incorporated: normalising the absurdities

K.I.N. Ibeh, N. Madicjie

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This examines the international marketing for the African incorporated: normalising the absurdities.
LanguageEnglish
Title of host publicationDynamics of Marketing in African Nations
Pages191-204
Number of pages13
Publication statusPublished - 2002

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marketing

Keywords

  • international marketing
  • Africa

Cite this

Ibeh, K. I. N., & Madicjie, N. (2002). International marketing for the African incorporated: normalising the absurdities. In Dynamics of Marketing in African Nations (pp. 191-204)
Ibeh, K.I.N. ; Madicjie, N. / International marketing for the African incorporated: normalising the absurdities. Dynamics of Marketing in African Nations. 2002. pp. 191-204
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Ibeh, KIN & Madicjie, N 2002, International marketing for the African incorporated: normalising the absurdities. in Dynamics of Marketing in African Nations. pp. 191-204.

International marketing for the African incorporated: normalising the absurdities. / Ibeh, K.I.N.; Madicjie, N.

Dynamics of Marketing in African Nations. 2002. p. 191-204.

Research output: Chapter in Book/Report/Conference proceedingChapter

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AB - This examines the international marketing for the African incorporated: normalising the absurdities.

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KW - Africa

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SN - 156720399X

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BT - Dynamics of Marketing in African Nations

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Ibeh KIN, Madicjie N. International marketing for the African incorporated: normalising the absurdities. In Dynamics of Marketing in African Nations. 2002. p. 191-204