International marketing for the African incorporated: normalising the absurdities

K.I.N. Ibeh, N. Madicjie

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This examines the international marketing for the African incorporated: normalising the absurdities.

Original language	English
Title of host publication	Dynamics of Marketing in African Nations
Pages	191-204
Number of pages	13
Publication status	Published - 2002

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