International marketing for the African incorporated: normalising the absurdities

K.I.N. Ibeh, N. Madicjie

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This examines the international marketing for the African incorporated: normalising the absurdities.
Original languageEnglish
Title of host publicationDynamics of Marketing in African Nations
Pages191-204
Number of pages13
Publication statusPublished - 2002

Keywords

  • international marketing
  • Africa

Cite this

Ibeh, K. I. N., & Madicjie, N. (2002). International marketing for the African incorporated: normalising the absurdities. In Dynamics of Marketing in African Nations (pp. 191-204)