International marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The Growing Business Handbook is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from SME specialists in finance, HR, marketing, innovation, people and IT, as well as help on enterprise risk and useful legal advice. The Growing Business Handbook is the reference source of choice to help you ensure and manage business growth, particularly in challenging economic conditions. Now in its 12th edition, this book looks at all the areas ripe for exploitation by your growing business and discusses ways you can manage the associated risks.
LanguageEnglish
Title of host publicationThe Growing Business Handbook
EditorsAdam Jolly
Place of PublicationLondon
Pages394-399
Number of pages6
Edition12th edition
Publication statusPublished - Nov 2009

Fingerprint

International marketing
Marketing innovation
Business growth
Small and medium-sized enterprises
Exploitation
Guidance
Economic conditions
Finance

Keywords

  • behavioural theory
  • international business
  • international marketing
  • economic theory
  • stages theory
  • random approach
  • networks
  • foreign market entry
  • standardisation
  • standardization
  • customisation
  • customization
  • market success
  • segmentation
  • staged approach
  • pricing
  • branding
  • distribution channel selection
  • promotion

Cite this

Paliwoda, S. J. (2009). International marketing. In A. Jolly (Ed.), The Growing Business Handbook (12th edition ed., pp. 394-399). London.
Paliwoda, S.J. / International marketing. The Growing Business Handbook. editor / Adam Jolly. 12th edition. ed. London, 2009. pp. 394-399
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author = "S.J. Paliwoda",
note = "Also published in: The IEBM Handbook of International Business (1999), ISBN: 1861522169, International Thomson Business Press. http://strathprints.strath.ac.uk/9529/ This is a variant record V of: 9529",
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Paliwoda, SJ 2009, International marketing. in A Jolly (ed.), The Growing Business Handbook. 12th edition edn, London, pp. 394-399.

International marketing. / Paliwoda, S.J.

The Growing Business Handbook. ed. / Adam Jolly. 12th edition. ed. London, 2009. p. 394-399.

Research output: Chapter in Book/Report/Conference proceedingChapter

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Paliwoda SJ. International marketing. In Jolly A, editor, The Growing Business Handbook. 12th edition ed. London. 2009. p. 394-399