International market entry mode: a systematic literature review

Michael Schellenberg, Michael Harker, Aliakbar Jafari

Research output: Contribution to journalArticle

12 Citations (Scopus)
30 Downloads (Pure)

Abstract

This paper systematically examines the academic literature on international market entry mode (hereafter MEM). Ever since the first issue of the first volume of the Journal of Strategic Marketing this has been a topic of much discussion and research from scholars interested in strategic marketing issues here and elsewhere (Gannon, M, 1993; Crick and Crick, 2013).
Original languageEnglish
Pages (from-to)601-627
Number of pages27
JournalJournal of Strategic Marketing
Volume26
Issue number7
Early online date19 Jun 2017
DOIs
Publication statusPublished - 31 Oct 2018

Keywords

  • International marketing
  • market entry mode strategy
  • literature review

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