International market entry mode: a systematic literature review

Michael Schellenberg; Michael Harker; Aliakbar Jafari

doi:10.1080/0965254X.2017.1339114

International market entry mode: a systematic literature review

Michael Schellenberg, Michael Harker, Aliakbar Jafari

Marketing

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41 Citations (Scopus)

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Abstract

This paper systematically examines the academic literature on international market entry mode (hereafter MEM). Ever since the first issue of the first volume of the Journal of Strategic Marketing this has been a topic of much discussion and research from scholars interested in strategic marketing issues here and elsewhere (Gannon, M, 1993; Crick and Crick, 2013).

Original language	English
Pages (from-to)	601-627
Number of pages	27
Journal	Journal of Strategic Marketing
Volume	26
Issue number	7
Early online date	19 Jun 2017
DOIs	https://doi.org/10.1080/0965254X.2017.1339114
Publication status	Published - 31 Oct 2018

Keywords

International marketing
market entry mode strategy
literature review

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10.1080/0965254X.2017.1339114

Schellenberg-etal-JSM-2017-International-market-entry-mode-a-systematicAccepted author manuscript, 624 KB

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International market entry mode: a systematic literature review

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Keywords

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