International market entry mode: a systematic literature review

Michael Schellenberg, Michael Harker, Aliakbar Jafari

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

This paper systematically examines the academic literature on international market entry mode (hereafter MEM). Ever since the first issue of the first volume of the Journal of Strategic Marketing this has been a topic of much discussion and research from scholars interested in strategic marketing issues here and elsewhere (Gannon, M, 1993; Crick and Crick, 2013).
LanguageEnglish
Pages601-627
Number of pages27
JournalJournal of Strategic Marketing
Volume26
Issue number7
Early online date19 Jun 2017
DOIs
Publication statusPublished - 31 Oct 2018

Fingerprint

Strategic marketing
Literature review
International market entry
Market entry mode

Keywords

  • International marketing
  • market entry mode strategy
  • literature review

Cite this

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International market entry mode : a systematic literature review. / Schellenberg, Michael; Harker, Michael; Jafari, Aliakbar.

In: Journal of Strategic Marketing, Vol. 26, No. 7, 31.10.2018, p. 601-627.

Research output: Contribution to journalArticle

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