Abstract
Focuses on market entry methods used by international retail companies in Great Britain. Views on acquisition and franchising; Factors influencing the retailers' choice of entry method; Discussion of the entry mode strategy in the context of the evolution of the retailer as an international firm.
| Original language | English |
|---|---|
| Pages (from-to) | 14-19 |
| Number of pages | 6 |
| Journal | European Retail Digest |
| Volume | 42 |
| Issue number | Summer |
| Publication status | Published - 2004 |
Keywords
- international market entry
- environmental influences
- management competencies
- market entry
- retail industry
- international business enterprises
- franchises
- consolidation
- merger or corporations