International market entry: management competencies and environmental influences

Nicholas Alexander, Anne Marie Doherty

Research output: Contribution to journalArticle

Abstract

Focuses on market entry methods used by international retail companies in Great Britain. Views on acquisition and franchising; Factors influencing the retailers' choice of entry method; Discussion of the entry mode strategy in the context of the evolution of the retailer as an international firm.
Original languageEnglish
Pages (from-to)14-19
Number of pages6
JournalEuropean Retail Digest
Volume42
Issue numberSummer
Publication statusPublished - 2004

Keywords

  • international market entry
  • environmental influences
  • management competencies
  • market entry
  • retail industry
  • international business enterprises
  • franchises
  • consolidation
  • merger or corporations

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