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Internal-market orientation and its measurement
Spiros Gounaris
Marketing
Research output
:
Contribution to journal
›
Article
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peer-review
200
Citations (Scopus)
Overview
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Social Sciences
Adoption
10%
Company
50%
Customer
10%
Effectiveness
10%
Employees
10%
Implementation
10%
Internal Marketing
20%
Management
10%
Market Orientation
100%
Marketing Strategy
10%
Markets
40%
Measurement
100%
Philosophy
10%
Practice
10%
Service Industries
10%
Superior
10%
Economics, Econometrics and Finance
HR Marketing
20%
Management
10%