Internal branding as a tool to ensure the employees' brand promise delivery

K. Punjaisri, A.M. Wilson

Research output: Contribution to conferencePaper

Abstract

The purpose of this paper is to understand the internal branding process from the perspective of service providers in Thailand. It will reveal the key internal branding mechanisms and empirically assess the relationship between internal branding and employees' brand attitudes and performance.
Original languageEnglish
Publication statusPublished - 23 May 2008
EventInternational Conference on Management and Marketing Sciences - Athens
Duration: 23 May 200825 May 2008

Conference

ConferenceInternational Conference on Management and Marketing Sciences
CityAthens
Period23/05/0825/05/08

Keywords

  • internal branding
  • brand promise delivery
  • service providers
  • employees' brand attitudes

Fingerprint Dive into the research topics of 'Internal branding as a tool to ensure the employees' brand promise delivery'. Together they form a unique fingerprint.

Cite this