Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting

R. Roslender; S. Hart

doi:10.1108/18325910610690072

Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting

R. Roslender, S. Hart

Marketing

Research output: Contribution to journal › Article › peer-review

16 Citations (Scopus)

Abstract

The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.

Original language	English
Pages (from-to)	229-247
Number of pages	18
Journal	Journal of Accounting and Organizational Change
Volume	2
Issue number	3
DOIs	https://doi.org/10.1108/18325910610690072
Publication status	Published - 2006

Keywords

accounting
brand management
brands
marketing management

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10.1108/18325910610690072

Cite this

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title = "Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting",

abstract = "The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.",

keywords = "accounting, brand management, brands, marketing management",

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KW - marketing management

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DO - 10.1108/18325910610690072

M3 - Article

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JO - Journal of Accounting and Organizational Change

JF - Journal of Accounting and Organizational Change

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Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting

Abstract

Keywords

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