Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting

R. Roslender, S. Hart

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.
Original languageEnglish
Pages (from-to)229-247
Number of pages18
JournalJournal of Accounting and Organizational Change
Volume2
Issue number3
DOIs
Publication statusPublished - 2006

Keywords

  • accounting
  • brand management
  • brands
  • marketing management

Fingerprint Dive into the research topics of 'Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting'. Together they form a unique fingerprint.

  • Cite this