Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting

R. Roslender, S. Hart

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)

Abstract

The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.
Original languageEnglish
Pages (from-to)229-247
Number of pages18
JournalJournal of Accounting and Organizational Change
Volume2
Issue number3
DOIs
Publication statusPublished - 2006

Keywords

  • accounting
  • brand management
  • brands
  • marketing management

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