Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting

R. Roslender, S. Hart

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.
LanguageEnglish
Pages229-247
Number of pages18
JournalJournal of Accounting and Organizational Change
Volume2
Issue number3
DOIs
Publication statusPublished - 2006

Fingerprint

Management accounting
Brand management

Keywords

  • accounting
  • brand management
  • brands
  • marketing management

Cite this

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title = "Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting",
abstract = "The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.",
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language = "English",
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journal = "Journal of Accounting and Organizational Change",
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Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting. / Roslender, R.; Hart, S.

In: Journal of Accounting and Organizational Change, Vol. 2, No. 3, 2006, p. 229-247.

Research output: Contribution to journalArticle

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AU - Hart, S.

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KW - brand management

KW - brands

KW - marketing management

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DO - 10.1108/18325910610690072

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SP - 229

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JO - Journal of Accounting and Organizational Change

T2 - Journal of Accounting and Organizational Change

JF - Journal of Accounting and Organizational Change

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