The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.
- brand management
- marketing management
Roslender, R., & Hart, S. (2006). Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting. Journal of Accounting and Organizational Change, 2(3), 229-247. https://doi.org/10.1108/18325910610690072