Abstract
The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.
Original language | English |
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Pages (from-to) | 229-247 |
Number of pages | 18 |
Journal | Journal of Accounting and Organizational Change |
Volume | 2 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2006 |
Keywords
- accounting
- brand management
- brands
- marketing management