Integration mechanisms affecting the R&D-marketing interface in SMEs of growing economies: the case of Slovenia

Nusa Fain, Tanja Mavric, Joze Duhovnik, Jan Schoormans

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Abstract

This paper looks at the Integration mechanisms affecting the R&D-marketing interface in SMEs of growing economies in Slovenia
Original languageEnglish
Title of host publicationProceedings of 7th international symposium on tools and methods of competitive engineering - TMCE 2008
Publication statusPublished - 2008

Keywords

  • integration mechanisms
  • R&D-marketing interface
  • SMEs
  • slovenia

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