Integrate to innovate - reorganizaing for successful new product development

Nusa Fain, Ahmed Kovacevic, Jim Fairbairn

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Abstract

This paper looks at reorganizaing for successful new product development
Original languageEnglish
Title of host publicationLeading innovation through design
Subtitle of host publicationproceedings of the DMI 2012 international research conference
Publication statusPublished - 2012

Keywords

  • integrate
  • innovate
  • new product development

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