Insights into design concept similarity judgements

C. P. McTeague, A. Duffy, L. Hay, T. Vuletic, G. Campbell, P. L. Choo, M. Grealy

Research output: Contribution to conferencePaperpeer-review

3 Citations (Scopus)
50 Downloads (Pure)


Similarity has been shown to influence various measures of outcome creativity in combinatorial design tasks, but the role of similarity during the combination of design concepts is unknown. As an initial step towards understanding design concept similarity we review prominent models of similarity processing, highlight challenges with adoption in a design context, and carry out an exploratory experimental investigation of design concept similarity perception. Similarity may be the result of structural alignment processing and similarity ratings appear to vary with the number of commonalities.
Original languageEnglish
Number of pages12
Publication statusPublished - 21 May 2018
Event15th International Design Conference (Design 2018) - Hotel Dubrovnik Palace, Dubrovnik, Croatia
Duration: 21 May 201824 May 2018
Conference number: 15


Conference15th International Design Conference (Design 2018)
Abbreviated titleDesign 2018
Internet address


  • conceptual design
  • product design
  • design creativity
  • cognitive capabilities
  • similarity
  • design engineering


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