Innovation and the micro-enterprise

    Research output: Contribution to journalArticlepeer-review

    12 Citations (Scopus)


    Small and medium sized enterprises (SMEs) have increasingly been placed under the scholarly microscope, particularly with respect to their capacity for innovation. But how small is small? This paper is concerned with micro-enterprises (those employing fewer than 20 people) which, although they exist in tremendous numbers worldwide, remain largely unexplored by organisational scholars. Using New Zealand micro-enterprises as an illustration, this paper advocates a cognitive approach to developing a greater understanding of innovation in this important class of organisations.
    Original languageEnglish
    Pages (from-to)377-387
    Number of pages10
    JournalInternational Journal of Services Technology and Management
    Issue number3-4
    Publication statusPublished - 2001


    • micro-enterprises
    • innovation
    • communication
    • organisational cognition
    • cognitive mapping
    • new zealand


    Dive into the research topics of 'Innovation and the micro-enterprise'. Together they form a unique fingerprint.

    Cite this