Abstract
Building on existing literature, this study identifies
four different ICT adoption scenarios or conditions based
on ICT adoption initiators, ICT adoption motivations,
ICT characteristics, organizational environment, and competitive
environment and ICT adoption outcomes
four different ICT adoption scenarios or conditions based
on ICT adoption initiators, ICT adoption motivations,
ICT characteristics, organizational environment, and competitive
environment and ICT adoption outcomes
| Original language | English |
|---|---|
| Pages | 20-29 |
| Number of pages | 9 |
| Publication status | Published - 2006 |
| Event | American Marketing Association Summer Conference - Chicago, United States Duration: 11 Jul 2006 → … |
Conference
| Conference | American Marketing Association Summer Conference |
|---|---|
| Country | United States |
| City | Chicago |
| Period | 11/07/06 → … |
Keywords
- information and communication technologies
- adoption
- success
- failure
- ICT