Information and communication technologies’ adoption: scenarios for success and failure

Paulina Papastathopoulou, George Avlonitis, Spiros Gounaris

Research output: Contribution to conferencePaper

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Abstract

Building on existing literature, this study identifies
four different ICT adoption scenarios or conditions based
on ICT adoption initiators, ICT adoption motivations,
ICT characteristics, organizational environment, and competitive
environment and ICT adoption outcomes
Original languageEnglish
Pages20-29
Number of pages9
Publication statusPublished - 2006
EventAmerican Marketing Association Summer Conference - Chicago, United States
Duration: 11 Jul 2006 → …

Conference

ConferenceAmerican Marketing Association Summer Conference
CountryUnited States
CityChicago
Period11/07/06 → …

Keywords

  • information and communication technologies
  • adoption
  • success
  • failure
  • ICT

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