Abstract
four different ICT adoption scenarios or conditions based
on ICT adoption initiators, ICT adoption motivations,
ICT characteristics, organizational environment, and competitive
environment and ICT adoption outcomes
| Original language | English |
|---|---|
| Pages | 20-29 |
| Number of pages | 9 |
| Publication status | Published - 2006 |
| Event | American Marketing Association Summer Conference - Chicago, United States Duration: 11 Jul 2006 → … |
Conference
| Conference | American Marketing Association Summer Conference |
|---|---|
| Country | United States |
| City | Chicago |
| Period | 11/07/06 → … |
Fingerprint
Keywords
- information and communication technologies
- adoption
- success
- failure
- ICT
Cite this
}
Information and communication technologies’ adoption : scenarios for success and failure. / Papastathopoulou, Paulina; Avlonitis, George; Gounaris, Spiros.
2006. 20-29 Paper presented at American Marketing Association Summer Conference, Chicago, United States.Research output: Contribution to conference › Paper
TY - CONF
T1 - Information and communication technologies’ adoption
T2 - scenarios for success and failure
AU - Papastathopoulou, Paulina
AU - Avlonitis, George
AU - Gounaris, Spiros
PY - 2006
Y1 - 2006
N2 - Building on existing literature, this study identifiesfour different ICT adoption scenarios or conditions basedon ICT adoption initiators, ICT adoption motivations,ICT characteristics, organizational environment, and competitiveenvironment and ICT adoption outcomes
AB - Building on existing literature, this study identifiesfour different ICT adoption scenarios or conditions basedon ICT adoption initiators, ICT adoption motivations,ICT characteristics, organizational environment, and competitiveenvironment and ICT adoption outcomes
KW - information and communication technologies
KW - adoption
KW - success
KW - failure
KW - ICT
UR - http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx
M3 - Paper
SP - 20
EP - 29
ER -