Abstract
This paper discusses the influence of product classification on service quality. It was presented at the 38th Academy of Marketing Conference in 2004.
| Original language | English |
|---|---|
| Publication status | Unpublished - 2004 |
| Event | 38th Academy of Marketing Conference - Cheltenham, UK Duration: 1 Jan 2004 → … |
Conference
| Conference | 38th Academy of Marketing Conference |
|---|---|
| City | Cheltenham, UK |
| Period | 1/01/04 → … |
Keywords
- marketing
- influence
- product classification
- service quality
- satisfaction
- internet retail