Influence of product classification on service quality - satisfaction - intention link in the internet retail context

Sean Ennis, T. Sio-Hong

Research output: Contribution to conferencePaper

Abstract

This paper discusses the influence of product classification on service quality. It was presented at the 38th Academy of Marketing Conference in 2004.
Original languageEnglish
Publication statusUnpublished - 2004
Event38th Academy of Marketing Conference - Cheltenham, UK
Duration: 1 Jan 2004 → …

Conference

Conference38th Academy of Marketing Conference
CityCheltenham, UK
Period1/01/04 → …

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Keywords

  • marketing
  • influence
  • product classification
  • service quality
  • satisfaction
  • internet retail

Cite this

Ennis, S., & Sio-Hong, T. (2004). Influence of product classification on service quality - satisfaction - intention link in the internet retail context. Paper presented at 38th Academy of Marketing Conference, Cheltenham, UK, .