This paper discusses the influence of product classification on service quality. It was presented at the 38th Academy of Marketing Conference in 2004.
|Publication status||Unpublished - 2004|
|Event||38th Academy of Marketing Conference - Cheltenham, UK|
Duration: 1 Jan 2004 → …
|Conference||38th Academy of Marketing Conference|
|Period||1/01/04 → …|
- product classification
- service quality
- internet retail
Ennis, S., & Sio-Hong, T. (2004). Influence of product classification on service quality - satisfaction - intention link in the internet retail context. Paper presented at 38th Academy of Marketing Conference, Cheltenham, UK, .