Influence of product classification on service quality - satisfaction - intention link in the internet retail context

Sean Ennis, T. Sio-Hong

Research output: Contribution to conferencePaper

Abstract

This paper discusses the influence of product classification on service quality. It was presented at the 38th Academy of Marketing Conference in 2004.
Original languageEnglish
Publication statusUnpublished - 2004
Event38th Academy of Marketing Conference - Cheltenham, UK
Duration: 1 Jan 2004 → …

Conference

Conference38th Academy of Marketing Conference
CityCheltenham, UK
Period1/01/04 → …

Fingerprint

Service quality
Marketing
World Wide Web
Retail

Keywords

  • marketing
  • influence
  • product classification
  • service quality
  • satisfaction
  • internet retail

Cite this

Ennis, S., & Sio-Hong, T. (2004). Influence of product classification on service quality - satisfaction - intention link in the internet retail context. Paper presented at 38th Academy of Marketing Conference, Cheltenham, UK, .
Ennis, Sean ; Sio-Hong, T. / Influence of product classification on service quality - satisfaction - intention link in the internet retail context. Paper presented at 38th Academy of Marketing Conference, Cheltenham, UK, .
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abstract = "This paper discusses the influence of product classification on service quality. It was presented at the 38th Academy of Marketing Conference in 2004.",
keywords = "marketing, influence, product classification, service quality, satisfaction, internet retail",
author = "Sean Ennis and T. Sio-Hong",
note = "AHR; 38th Academy of Marketing Conference ; Conference date: 01-01-2004",
year = "2004",
language = "English",

}

Ennis, S & Sio-Hong, T 2004, 'Influence of product classification on service quality - satisfaction - intention link in the internet retail context' Paper presented at 38th Academy of Marketing Conference, Cheltenham, UK, 1/01/04, .

Influence of product classification on service quality - satisfaction - intention link in the internet retail context. / Ennis, Sean; Sio-Hong, T.

2004. Paper presented at 38th Academy of Marketing Conference, Cheltenham, UK, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - Influence of product classification on service quality - satisfaction - intention link in the internet retail context

AU - Ennis, Sean

AU - Sio-Hong, T.

N1 - AHR

PY - 2004

Y1 - 2004

N2 - This paper discusses the influence of product classification on service quality. It was presented at the 38th Academy of Marketing Conference in 2004.

AB - This paper discusses the influence of product classification on service quality. It was presented at the 38th Academy of Marketing Conference in 2004.

KW - marketing

KW - influence

KW - product classification

KW - service quality

KW - satisfaction

KW - internet retail

UR - http://www.academyofmarketing.org/

M3 - Paper

ER -

Ennis S, Sio-Hong T. Influence of product classification on service quality - satisfaction - intention link in the internet retail context. 2004. Paper presented at 38th Academy of Marketing Conference, Cheltenham, UK, .