Incentives for New Customer Acquisition and Their Impact on Existing Customers

David Woisetschläger, H. Evanschitzky, M. Jockisch

Research output: Contribution to conference › Paper › peer-review

Abstract

This presentation explores the incentives for new customer acquisition and the impact on existing customers

Original language	English
Publication status	Published - 2008
Event	Global Marketing Conference - Shanghai, China Duration: 20 Mar 2008 → 23 Mar 2008

Conference	Global Marketing Conference
City	Shanghai, China
Period	20/03/08 → 23/03/08

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