Incentives for New Customer Acquisition and Their Impact on Existing Customers

David Woisetschläger, H. Evanschitzky, M. Jockisch

Research output: Contribution to conferencePaper

Abstract

This presentation explores the incentives for new customer acquisition and the impact on existing customers
Original languageEnglish
Publication statusPublished - 2008
EventGlobal Marketing Conference - Shanghai, China
Duration: 20 Mar 200823 Mar 2008

Conference

ConferenceGlobal Marketing Conference
CityShanghai, China
Period20/03/0823/03/08

Keywords

  • new customer acquisition
  • incentives
  • impact

Cite this

Woisetschläger, D., Evanschitzky, H., & Jockisch, M. (2008). Incentives for New Customer Acquisition and Their Impact on Existing Customers. Paper presented at Global Marketing Conference, Shanghai, China, .