Abstract
Language | English |
---|---|
Pages | 502-514 |
Number of pages | 12 |
Journal | International Journal of Consumer Studies |
Volume | 30 |
Issue number | 5 |
DOIs | |
Publication status | Published - 2006 |
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Keywords
- theory of planned behaviour
- fair trade
- consumer decision making
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In search of fair trade: Ethical consumer decision-making in France. / Ozcaglar-Toulouse, N.; Shiu, E.M.K.; Shaw, D.
In: International Journal of Consumer Studies, Vol. 30, No. 5, 2006, p. 502-514.Research output: Contribution to journal › Article
TY - JOUR
T1 - In search of fair trade: Ethical consumer decision-making in France
AU - Ozcaglar-Toulouse, N.
AU - Shiu, E.M.K.
AU - Shaw, D.
PY - 2006
Y1 - 2006
N2 - While the market for fair trade products has been growing in many countries, this paper examines the French market where fair trade remains marginal but is experiencing growth. Using a modified Theory of Planned Behaviour framework the research examines consumer intention to purchase fair trade grocery products in order to explain the pertinent decision-making criteria of both consumers of and potential consumers of fair trade. Results reveal that concerned consumers should not be treated as one homogeneous group, rather, the distinct variations in the factors that influence their decision making must be considered when promoting, labelling and distributing fair trade products. Implications for both sustaining and developing the market for fair trade products in the future are highlighted and discussed.
AB - While the market for fair trade products has been growing in many countries, this paper examines the French market where fair trade remains marginal but is experiencing growth. Using a modified Theory of Planned Behaviour framework the research examines consumer intention to purchase fair trade grocery products in order to explain the pertinent decision-making criteria of both consumers of and potential consumers of fair trade. Results reveal that concerned consumers should not be treated as one homogeneous group, rather, the distinct variations in the factors that influence their decision making must be considered when promoting, labelling and distributing fair trade products. Implications for both sustaining and developing the market for fair trade products in the future are highlighted and discussed.
KW - theory of planned behaviour
KW - fair trade
KW - consumer decision making
UR - http://dx.doi.org/10.1111/j.1470-6431.2006.00532.x
U2 - 10.1111/j.1470-6431.2006.00532.x
DO - 10.1111/j.1470-6431.2006.00532.x
M3 - Article
VL - 30
SP - 502
EP - 514
JO - International Journal of Consumer Studies
T2 - International Journal of Consumer Studies
JF - International Journal of Consumer Studies
SN - 1470-6423
IS - 5
ER -