In search of fair trade: Ethical consumer decision-making in France

N. Ozcaglar-Toulouse, E.M.K. Shiu, D. Shaw

Research output: Contribution to journal › Article

120 Citations (Scopus)

Abstract

While the market for fair trade products has been growing in many countries, this paper examines the French market where fair trade remains marginal but is experiencing growth. Using a modified Theory of Planned Behaviour framework the research examines consumer intention to purchase fair trade grocery products in order to explain the pertinent decision-making criteria of both consumers of and potential consumers of fair trade. Results reveal that concerned consumers should not be treated as one homogeneous group, rather, the distinct variations in the factors that influence their decision making must be considered when promoting, labelling and distributing fair trade products. Implications for both sustaining and developing the market for fair trade products in the future are highlighted and discussed.
LanguageEnglish
Pages502-514
Number of pages12
JournalInternational Journal of Consumer Studies
Volume30
Issue number5
DOIs
Publication statusPublished - 2006

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France
Decision Making
Growth
Research
Fair trade
Consumer decision making
Decision making

Keywords

  • theory of planned behaviour
  • fair trade
  • consumer decision making

Cite this

Ozcaglar-Toulouse, N. ; Shiu, E.M.K. ; Shaw, D. / In search of fair trade: Ethical consumer decision-making in France. In: International Journal of Consumer Studies. 2006 ; Vol. 30, No. 5. pp. 502-514.
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Ozcaglar-Toulouse, N, Shiu, EMK & Shaw, D 2006, 'In search of fair trade: Ethical consumer decision-making in France' International Journal of Consumer Studies, vol. 30, no. 5, pp. 502-514. https://doi.org/10.1111/j.1470-6431.2006.00532.x

In search of fair trade: Ethical consumer decision-making in France. / Ozcaglar-Toulouse, N.; Shiu, E.M.K.; Shaw, D.

In: International Journal of Consumer Studies, Vol. 30, No. 5, 2006, p. 502-514.

Research output: Contribution to journal › Article

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AU - Shiu, E.M.K.

AU - Shaw, D.

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Ozcaglar-Toulouse N, Shiu EMK, Shaw D. In search of fair trade: Ethical consumer decision-making in France. International Journal of Consumer Studies. 2006;30(5):502-514. https://doi.org/10.1111/j.1470-6431.2006.00532.x

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