Implications of Changes in GATT for the Marketing Strategies of British Beef Producers

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4 Citations (Scopus)

Abstract

Examines the likely effect of the changes in GATT on the British beef industry and the implications of these changes for the marketing strategies of British beef producers. The result of GATT changes is that there is unlikely to be any incentive for producers to increase production. Instead, marketing strategies will have to centre on increasing profitability by increasing quality and quality awareness with the objective of increasing margins. Examines the production and marketing of quality beef in the UK and proposes a number of strategies for the future.
Original languageEnglish
Pages (from-to)3-10
Number of pages8
JournalBritish Food Journal
Volume97
Issue number1
DOIs
Publication statusPublished - 1995

Keywords

  • food industry
  • food quality
  • marketing strategy
  • British beef

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