Identity, storytelling and the philanthropic journey

Mairi Maclean, Charles Harvey, Jillian Gordon, Eleanor Shaw

Research output: Contribution to journalArticle

23 Citations (Scopus)
69 Downloads (Pure)


This paper develops theoretical understanding of the involvement of wealthy entrepreneurs in socially transformative projects by offering a foundational theory of philanthropic identity narratives. We show that these narratives are structured according to the metaphorical framework of the journey, through which actors envision and make sense of personal transformation. The journey provides a valuable metaphor for conceptualizing narrative identities in entrepreneurial careers as individuals navigate different social landscapes, illuminating identities as unfolding through a process of wayfinding in response to events, transitions and turning-points. We delineate the journey from entrepreneurship to philanthropy, and propose a typology of rewards entrepreneurs claim to derive from giving. We add to the expanding literature on narrative identities by suggesting that philanthropic identity narratives empower wealthy entrepreneurs to generate a legacy of the self which is both self- and socially-oriented; these ‘generativity scripts’ propelling their capacity for action while ensuring the continuation of their journeys.
Original languageEnglish
Number of pages59
JournalHuman Relations
Early online date28 Apr 2015
Publication statusE-pub ahead of print - 28 Apr 2015
EventCGAP Inaugural Annual Conference -
Duration: 11 Apr 2011 → …


  • generativity
  • storytelling
  • philanthropic journey
  • narrative identity
  • identity work
  • identity narratives

Cite this