Abstract
The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.
| Original language | English |
|---|---|
| Publication status | Published - Jul 2005 |
| Event | Academy of Marketing Annual Conference - Dublin, Ireland Duration: 5 Jul 2005 → 7 Jul 2005 |
Conference
| Conference | Academy of Marketing Annual Conference |
|---|---|
| Country/Territory | Ireland |
| City | Dublin |
| Period | 5/07/05 → 7/07/05 |
Keywords
- marketing
- cars
- consumption
- consumerism
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