Identity, affiliation and resistance: understanding consumption amongst car cruisers

D. Brownlie, P.A. Hewer, S. Treanor

Research output: Contribution to conferencePaper

Abstract

The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.

Conference

ConferenceAcademy of Marketing Annual Conference
CountryIreland
CityDublin
Period5/07/057/07/05

Fingerprint

Car

Keywords

  • marketing
  • cars
  • consumption
  • consumerism

Cite this

Brownlie, D., Hewer, P. A., & Treanor, S. (2005). Identity, affiliation and resistance: understanding consumption amongst car cruisers. Paper presented at Academy of Marketing Annual Conference, Dublin, Ireland.
Brownlie, D. ; Hewer, P.A. ; Treanor, S. / Identity, affiliation and resistance: understanding consumption amongst car cruisers. Paper presented at Academy of Marketing Annual Conference, Dublin, Ireland.
@conference{49d1195220184e6cb9d1d54c034e4ce8,
title = "Identity, affiliation and resistance: understanding consumption amongst car cruisers",
abstract = "The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.",
keywords = "marketing, cars, consumption, consumerism",
author = "D. Brownlie and P.A. Hewer and S. Treanor",
year = "2005",
month = "7",
language = "English",
note = "Academy of Marketing Annual Conference ; Conference date: 05-07-2005 Through 07-07-2005",

}

Brownlie, D, Hewer, PA & Treanor, S 2005, 'Identity, affiliation and resistance: understanding consumption amongst car cruisers' Paper presented at Academy of Marketing Annual Conference, Dublin, Ireland, 5/07/05 - 7/07/05, .

Identity, affiliation and resistance: understanding consumption amongst car cruisers. / Brownlie, D.; Hewer, P.A.; Treanor, S.

2005. Paper presented at Academy of Marketing Annual Conference, Dublin, Ireland.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Identity, affiliation and resistance: understanding consumption amongst car cruisers

AU - Brownlie, D.

AU - Hewer, P.A.

AU - Treanor, S.

PY - 2005/7

Y1 - 2005/7

N2 - The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.

AB - The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.

KW - marketing

KW - cars

KW - consumption

KW - consumerism

UR - http://am2005.dit.ie/2005/

M3 - Paper

ER -

Brownlie D, Hewer PA, Treanor S. Identity, affiliation and resistance: understanding consumption amongst car cruisers. 2005. Paper presented at Academy of Marketing Annual Conference, Dublin, Ireland.