Identity, affiliation and resistance: understanding consumption amongst car cruisers

D. Brownlie, P.A. Hewer, S. Treanor

Research output: Contribution to conferencePaper

Abstract

The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.
Original languageEnglish
Publication statusPublished - Jul 2005
EventAcademy of Marketing Annual Conference - Dublin, Ireland
Duration: 5 Jul 20057 Jul 2005

Conference

ConferenceAcademy of Marketing Annual Conference
CountryIreland
CityDublin
Period5/07/057/07/05

Fingerprint

Car

Keywords

  • marketing
  • cars
  • consumption
  • consumerism

Cite this

Brownlie, D., Hewer, P. A., & Treanor, S. (2005). Identity, affiliation and resistance: understanding consumption amongst car cruisers. Paper presented at Academy of Marketing Annual Conference, Dublin, Ireland.
Brownlie, D. ; Hewer, P.A. ; Treanor, S. / Identity, affiliation and resistance: understanding consumption amongst car cruisers. Paper presented at Academy of Marketing Annual Conference, Dublin, Ireland.
@conference{49d1195220184e6cb9d1d54c034e4ce8,
title = "Identity, affiliation and resistance: understanding consumption amongst car cruisers",
abstract = "The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.",
keywords = "marketing, cars, consumption, consumerism",
author = "D. Brownlie and P.A. Hewer and S. Treanor",
year = "2005",
month = "7",
language = "English",
note = "Academy of Marketing Annual Conference ; Conference date: 05-07-2005 Through 07-07-2005",

}

Brownlie, D, Hewer, PA & Treanor, S 2005, 'Identity, affiliation and resistance: understanding consumption amongst car cruisers' Paper presented at Academy of Marketing Annual Conference, Dublin, Ireland, 5/07/05 - 7/07/05, .

Identity, affiliation and resistance: understanding consumption amongst car cruisers. / Brownlie, D.; Hewer, P.A.; Treanor, S.

2005. Paper presented at Academy of Marketing Annual Conference, Dublin, Ireland.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Identity, affiliation and resistance: understanding consumption amongst car cruisers

AU - Brownlie, D.

AU - Hewer, P.A.

AU - Treanor, S.

PY - 2005/7

Y1 - 2005/7

N2 - The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.

AB - The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.

KW - marketing

KW - cars

KW - consumption

KW - consumerism

UR - http://am2005.dit.ie/2005/

M3 - Paper

ER -

Brownlie D, Hewer PA, Treanor S. Identity, affiliation and resistance: understanding consumption amongst car cruisers. 2005. Paper presented at Academy of Marketing Annual Conference, Dublin, Ireland.