Identity, affiliation and resistance: understanding consumption amongst car cruisers

D. Brownlie, P.A. Hewer, S. Treanor

Research output: Contribution to conferencePaper

Abstract

The purpose of this paper is to explore the virtual consumption communities which cohere around the object of the car.
Original languageEnglish
Publication statusPublished - Jul 2005
EventAcademy of Marketing Annual Conference - Dublin, Ireland
Duration: 5 Jul 20057 Jul 2005

Conference

ConferenceAcademy of Marketing Annual Conference
CountryIreland
CityDublin
Period5/07/057/07/05

Keywords

  • marketing
  • cars
  • consumption
  • consumerism

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