"I regularly weigh up just getting rid of Facebook": exploring restriction as a form of anti-consumption

Stephanie Anderson, Kathy Hamilton, Andrea Tonner

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Abstract

Recent years have witnessed increased interest in anti-consumption with various conference and journal special issues devoted to clarifying our understanding of the concept (Lee et al. 2011; Lee, Cherrier, and Belk 2013). This body of research reveals that anti-consumption is manifested in a variety of ways, some more extreme than others. Lee et al. (2011) identify three non-exclusive types of anti-consumption: reject, restrict and reclaim. A review of relevant literature reveals theoretical advancements in relation to rejection and reclamation, but restriction has received significantly less attention. To address this imbalance, this paper aims to gain a deeper understanding of restriction as a form of anti-consumption. The context for our study is Facebook. Social networking sites have been shown to facilitate anti-consumption (Hutter and Hoffman 2013), but research has yet to investigate anti-consumption of social networking sites themselves.

The contribution of our paper is twofold. First, we demonstrate that restriction may be more wide-ranging than currently acknowledged and we illustrate how restriction enables consumers to negotiate tensions between their anti-consumptive discourses and their decision to continue to consume. Second, while previous research favours more extreme examples of anti-consumption such as dumpster diving (Fernandez, Brittain, and Bennett 2011), Freeganism (Pentina and Amos 2011) and boycotting (Friedman 1999), we contribute by demonstrating how anti-consumption develops within mundane, daily practices.
LanguageEnglish
Title of host publicationAdvances in Consumer Research
EditorsJune Cotte, Stacy Wood
Place of PublicationDuluth, Minnesota
Pages235-239
Number of pages5
Volume42
Publication statusPublished - 2014

Fingerprint

Anti-consumption
Facebook
Social networking sites
Imbalance
Discourse

Keywords

  • Facebook
  • social media
  • consumer behaviour
  • anti-consumption
  • consumerism

Cite this

Anderson, S., Hamilton, K., & Tonner, A. (2014). "I regularly weigh up just getting rid of Facebook": exploring restriction as a form of anti-consumption. In J. Cotte, & S. Wood (Eds.), Advances in Consumer Research (Vol. 42, pp. 235-239). Duluth, Minnesota.
Anderson, Stephanie ; Hamilton, Kathy ; Tonner, Andrea. / "I regularly weigh up just getting rid of Facebook" : exploring restriction as a form of anti-consumption. Advances in Consumer Research. editor / June Cotte ; Stacy Wood. Vol. 42 Duluth, Minnesota, 2014. pp. 235-239
@inproceedings{b001ee7f9b9c411c9de352edcf5f3c7f,
title = "{"}I regularly weigh up just getting rid of Facebook{"}: exploring restriction as a form of anti-consumption",
abstract = "Recent years have witnessed increased interest in anti-consumption with various conference and journal special issues devoted to clarifying our understanding of the concept (Lee et al. 2011; Lee, Cherrier, and Belk 2013). This body of research reveals that anti-consumption is manifested in a variety of ways, some more extreme than others. Lee et al. (2011) identify three non-exclusive types of anti-consumption: reject, restrict and reclaim. A review of relevant literature reveals theoretical advancements in relation to rejection and reclamation, but restriction has received significantly less attention. To address this imbalance, this paper aims to gain a deeper understanding of restriction as a form of anti-consumption. The context for our study is Facebook. Social networking sites have been shown to facilitate anti-consumption (Hutter and Hoffman 2013), but research has yet to investigate anti-consumption of social networking sites themselves. The contribution of our paper is twofold. First, we demonstrate that restriction may be more wide-ranging than currently acknowledged and we illustrate how restriction enables consumers to negotiate tensions between their anti-consumptive discourses and their decision to continue to consume. Second, while previous research favours more extreme examples of anti-consumption such as dumpster diving (Fernandez, Brittain, and Bennett 2011), Freeganism (Pentina and Amos 2011) and boycotting (Friedman 1999), we contribute by demonstrating how anti-consumption develops within mundane, daily practices.",
keywords = "Facebook, social media, consumer behaviour, anti-consumption, consumerism",
author = "Stephanie Anderson and Kathy Hamilton and Andrea Tonner",
year = "2014",
language = "English",
volume = "42",
pages = "235--239",
editor = "June Cotte and Stacy Wood",
booktitle = "Advances in Consumer Research",

}

Anderson, S, Hamilton, K & Tonner, A 2014, "I regularly weigh up just getting rid of Facebook": exploring restriction as a form of anti-consumption. in J Cotte & S Wood (eds), Advances in Consumer Research. vol. 42, Duluth, Minnesota, pp. 235-239.

"I regularly weigh up just getting rid of Facebook" : exploring restriction as a form of anti-consumption. / Anderson, Stephanie; Hamilton, Kathy; Tonner, Andrea.

Advances in Consumer Research. ed. / June Cotte; Stacy Wood. Vol. 42 Duluth, Minnesota, 2014. p. 235-239.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

TY - GEN

T1 - "I regularly weigh up just getting rid of Facebook"

T2 - exploring restriction as a form of anti-consumption

AU - Anderson, Stephanie

AU - Hamilton, Kathy

AU - Tonner, Andrea

PY - 2014

Y1 - 2014

N2 - Recent years have witnessed increased interest in anti-consumption with various conference and journal special issues devoted to clarifying our understanding of the concept (Lee et al. 2011; Lee, Cherrier, and Belk 2013). This body of research reveals that anti-consumption is manifested in a variety of ways, some more extreme than others. Lee et al. (2011) identify three non-exclusive types of anti-consumption: reject, restrict and reclaim. A review of relevant literature reveals theoretical advancements in relation to rejection and reclamation, but restriction has received significantly less attention. To address this imbalance, this paper aims to gain a deeper understanding of restriction as a form of anti-consumption. The context for our study is Facebook. Social networking sites have been shown to facilitate anti-consumption (Hutter and Hoffman 2013), but research has yet to investigate anti-consumption of social networking sites themselves. The contribution of our paper is twofold. First, we demonstrate that restriction may be more wide-ranging than currently acknowledged and we illustrate how restriction enables consumers to negotiate tensions between their anti-consumptive discourses and their decision to continue to consume. Second, while previous research favours more extreme examples of anti-consumption such as dumpster diving (Fernandez, Brittain, and Bennett 2011), Freeganism (Pentina and Amos 2011) and boycotting (Friedman 1999), we contribute by demonstrating how anti-consumption develops within mundane, daily practices.

AB - Recent years have witnessed increased interest in anti-consumption with various conference and journal special issues devoted to clarifying our understanding of the concept (Lee et al. 2011; Lee, Cherrier, and Belk 2013). This body of research reveals that anti-consumption is manifested in a variety of ways, some more extreme than others. Lee et al. (2011) identify three non-exclusive types of anti-consumption: reject, restrict and reclaim. A review of relevant literature reveals theoretical advancements in relation to rejection and reclamation, but restriction has received significantly less attention. To address this imbalance, this paper aims to gain a deeper understanding of restriction as a form of anti-consumption. The context for our study is Facebook. Social networking sites have been shown to facilitate anti-consumption (Hutter and Hoffman 2013), but research has yet to investigate anti-consumption of social networking sites themselves. The contribution of our paper is twofold. First, we demonstrate that restriction may be more wide-ranging than currently acknowledged and we illustrate how restriction enables consumers to negotiate tensions between their anti-consumptive discourses and their decision to continue to consume. Second, while previous research favours more extreme examples of anti-consumption such as dumpster diving (Fernandez, Brittain, and Bennett 2011), Freeganism (Pentina and Amos 2011) and boycotting (Friedman 1999), we contribute by demonstrating how anti-consumption develops within mundane, daily practices.

KW - Facebook

KW - social media

KW - consumer behaviour

KW - anti-consumption

KW - consumerism

UR - http://www.acrwebsite.org/web/conferences/proceedings.aspx

UR - http://www.acrwebsite.org/

M3 - Conference contribution book

VL - 42

SP - 235

EP - 239

BT - Advances in Consumer Research

A2 - Cotte, June

A2 - Wood, Stacy

CY - Duluth, Minnesota

ER -

Anderson S, Hamilton K, Tonner A. "I regularly weigh up just getting rid of Facebook": exploring restriction as a form of anti-consumption. In Cotte J, Wood S, editors, Advances in Consumer Research. Vol. 42. Duluth, Minnesota. 2014. p. 235-239