I recognise your name but I can't remember your face

an advantage for names in recognition memory

A. Mike Burton, Rob Jenkins, David J. Robertson

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Abstract

Forgetting someone's name is a common failure of memory, and often occurs despite being able to recognise that person's face. This gives rise to the widespread view that memory for names is generally worse than memory for faces. However, this everyday error confounds stimulus class (faces versus names) with memory task: recognition versus recall. Here we compare memory for faces and names when both are tested in the same recognition memory framework. Contrary to the common view, we find a clear advantage for names over faces. Across three experiments we show that recognition of previously unfamiliar names exceeds recognition of previously unfamiliar faces. This advantage persists, even when the same face pictures are repeated at learning and test - a picture-memory task known to produce high levels of performance. Differential performance between names and faces disappears in recognition memory for familiar people. The results are discussed with reference to representational complexity and everyday memory errors.
Original languageEnglish
Number of pages24
JournalQuarterly Journal of Experimental Psychology
Early online date28 Oct 2018
DOIs
Publication statusE-pub ahead of print - 28 Oct 2018

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Names
Recognition (Psychology)
Learning

Keywords

  • name recall
  • face memory
  • face recognition

Cite this

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abstract = "Forgetting someone's name is a common failure of memory, and often occurs despite being able to recognise that person's face. This gives rise to the widespread view that memory for names is generally worse than memory for faces. However, this everyday error confounds stimulus class (faces versus names) with memory task: recognition versus recall. Here we compare memory for faces and names when both are tested in the same recognition memory framework. Contrary to the common view, we find a clear advantage for names over faces. Across three experiments we show that recognition of previously unfamiliar names exceeds recognition of previously unfamiliar faces. This advantage persists, even when the same face pictures are repeated at learning and test - a picture-memory task known to produce high levels of performance. Differential performance between names and faces disappears in recognition memory for familiar people. The results are discussed with reference to representational complexity and everyday memory errors.",
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AU - Robertson, David J.

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N2 - Forgetting someone's name is a common failure of memory, and often occurs despite being able to recognise that person's face. This gives rise to the widespread view that memory for names is generally worse than memory for faces. However, this everyday error confounds stimulus class (faces versus names) with memory task: recognition versus recall. Here we compare memory for faces and names when both are tested in the same recognition memory framework. Contrary to the common view, we find a clear advantage for names over faces. Across three experiments we show that recognition of previously unfamiliar names exceeds recognition of previously unfamiliar faces. This advantage persists, even when the same face pictures are repeated at learning and test - a picture-memory task known to produce high levels of performance. Differential performance between names and faces disappears in recognition memory for familiar people. The results are discussed with reference to representational complexity and everyday memory errors.

AB - Forgetting someone's name is a common failure of memory, and often occurs despite being able to recognise that person's face. This gives rise to the widespread view that memory for names is generally worse than memory for faces. However, this everyday error confounds stimulus class (faces versus names) with memory task: recognition versus recall. Here we compare memory for faces and names when both are tested in the same recognition memory framework. Contrary to the common view, we find a clear advantage for names over faces. Across three experiments we show that recognition of previously unfamiliar names exceeds recognition of previously unfamiliar faces. This advantage persists, even when the same face pictures are repeated at learning and test - a picture-memory task known to produce high levels of performance. Differential performance between names and faces disappears in recognition memory for familiar people. The results are discussed with reference to representational complexity and everyday memory errors.

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