I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration

G. Walsh, L.M. Hassan, E.M.K. Shiu

Research output: Contribution to conferencePaper

Abstract

This paper examines a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration.
Original languageEnglish
Publication statusPublished - 2009
Event2009 AMA Winter Marketing Educators' Conference - Tampa, United States
Duration: 20 Feb 200923 Feb 2009
https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx

Conference

Conference2009 AMA Winter Marketing Educators' Conference
CountryUnited States
CityTampa
Period20/02/0923/02/09
Internet address

Keywords

  • smoke
  • cross-cultural exploration
  • effects
  • antismoking
  • non-smoker

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    Walsh, G., Hassan, L. M., & Shiu, E. M. K. (2009). I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration. Paper presented at 2009 AMA Winter Marketing Educators' Conference, Tampa, United States.