I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration

G. Walsh, L.M. Hassan, E.M.K. Shiu

Research output: Contribution to conference › Paper

Abstract

This paper examines a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration.

Original language	English
Publication status	Published - 2009
Event	2009 AMA Winter Marketing Educators' Conference - Tampa, United States Duration: 20 Feb 2009 → 23 Feb 2009 https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx

Conference	2009 AMA Winter Marketing Educators' Conference
Country/Territory	United States
City	Tampa
Period	20/02/09 → 23/02/09
Internet address	https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx

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title = "I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration",

abstract = "This paper examines a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration.",

keywords = "smoke, cross-cultural exploration, effects, antismoking, non-smoker",

author = "G. Walsh and L.M. Hassan and E.M.K. Shiu",

note = "AHR; 2009 AMA Winter Marketing Educators' Conference ; Conference date: 20-02-2009 Through 23-02-2009",

year = "2009",

language = "English",

url = "https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx",

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TY - CONF

T1 - I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration

AU - Walsh, G.

AU - Hassan, L.M.

AU - Shiu, E.M.K.

N1 - AHR

PY - 2009

Y1 - 2009

N2 - This paper examines a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration.

AB - This paper examines a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration.

KW - smoke

KW - cross-cultural exploration

KW - effects

KW - antismoking

KW - non-smoker

M3 - Paper

T2 - 2009 AMA Winter Marketing Educators' Conference

Y2 - 20 February 2009 through 23 February 2009

ER -