This paper examines a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration.
|Publication status||Published - 2009|
|Event||2009 AMA Winter Marketing Educators' Conference - Tampa, United States|
Duration: 20 Feb 2009 → 23 Feb 2009
|Conference||2009 AMA Winter Marketing Educators' Conference|
|Period||20/02/09 → 23/02/09|
- cross-cultural exploration