This paper examines a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration.
|Publication status||Published - 2009|
|Event||2009 AMA Winter Marketing Educators' Conference - Tampa, United States|
Duration: 20 Feb 2009 → 23 Feb 2009
|Conference||2009 AMA Winter Marketing Educators' Conference|
|Period||20/02/09 → 23/02/09|
- cross-cultural exploration
Walsh, G., Hassan, L. M., & Shiu, E. M. K. (2009). I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration. Paper presented at 2009 AMA Winter Marketing Educators' Conference, Tampa, United States.