Human resource development for tourism in rural communities: a case study of Kerala

T.G. Baum, J.J. Kokkranikal

Research output: Contribution to journalArticle

Abstract

Considering the relative backwardness of rural areas, human resources development (HRD) seems to have a very important role in rural tourism development. However, tourism HRD in rural communities is affected by a number of drawbacks. In the absence of any significant private sector presence, especially during initial stages, the public sector need to take the initiative in equipping and empowering the local community to meaningfully participate in tourism. This paper suggests a multi-pronged approach to educate and empower the members of the host community, the tourism industry personnel, and visitors to facilitate rural tourism development, which is sustainability-oriented and can help localize the benefits. The experience of Kerala provides an example of how the public sector initiated HRD activities could contribute to the development of rural tourism, especially in engendering local entrepreneurial endeavors and giving tourism a higher profile. The Kerala experience represents some of the issues in HRD for rural tourism and suggests potential strategies for other rural communities involved in tourism development.
LanguageEnglish
Pages64-76
Number of pages12
JournalAsia Pacific Journal of Tourism Research
Volume7
Issue number2
DOIs
Publication statusPublished - 2002

Fingerprint

human resources development
human resource
resource development
rural community
tourism
Tourism
tourism development
public sector
private sector
Kerala
Rural tourism
Rural communities
Human resource development
rural area
sustainability
Tourism development
industry
personnel
experience
Public sector

Keywords

  • human resources development
  • rural tourism
  • sustainability
  • local community
  • entrepreneurship

Cite this

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Human resource development for tourism in rural communities: a case study of Kerala. / Baum, T.G.; Kokkranikal, J.J.

In: Asia Pacific Journal of Tourism Research, Vol. 7, No. 2, 2002, p. 64-76.

Research output: Contribution to journalArticle

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