How live chat assistants drive travel consumers' attitudes, trust and purchase intentions: the role of human touch

Graeme McLean, Kofi Osei-Frimpong, Alan Wilson, Valentina Pitardi

Research output: Contribution to journalArticle

1 Citation (Scopus)
3 Downloads (Pure)

Fingerprint Dive into the research topics of 'How live chat assistants drive travel consumers' attitudes, trust and purchase intentions: the role of human touch'. Together they form a unique fingerprint.

Business & Economics