How Linn Products Ltd. has achieved organizational fitness in the digital age

Aylin Ates, Nuran Acur, Donald MacLean

Research output: Contribution to journalArticlepeer-review


Overview: Prior research has understood the process of digital transformation as shifts between digitization, digitalization, and digital transformation phases and has treated the digital transformation process tautologically. In the literature, digital transformation is understood as transforming the whole organization, including its business processes and value proposition. This understanding is problematic because it fails to capture the need for achieving alignment between the organization, the environment, and the strategy based on the finer details of an organization’s context. Achieving this fit is important in a VUCA environment characterized by volatility, uncertainty, complexity, and ambiguity. We conducted a single case study of Linn Products, a UK-based high-tech company renowned for designing and manufacturing high-end home entertainment systems, including digital streaming products, music players, and speakers. This award-winning firm has not only embraced digital transformation but also sustained its performance proactively amidst the dynamic shifts in the consumable electronics industry. Our interpretive longitudinal study spans 2007 to 2023 and incorporates insights from 23 in-depth interviews. Our research provides valuable guidance for practitioners seeking to build resilience and adaptability in an era of digital disruption and polycrisis. Practitioner Takeaways: In an era marked by polycrisis, organizations must cultivate a combination of threshold and core capabilities to attain organizational fitness amidst the challenges of a VUCA environment. To leverage digital transformation, companies must adopt a strategic approach, whether through providing digital support in business processes or opting for full digital participation. Success in digital transformations hinges on the harmonious alignment of strategy, an organization’s unique circumstances, and the dynamic conditions of the VUCA environment.

Original languageEnglish
Pages (from-to)23-35
Number of pages13
JournalResearch-Technology Management
Issue number4
Publication statusPublished - 27 Jun 2024


  • digital transformation
  • strategic alignment
  • organizational fitness
  • VUCA
  • polycrisis


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