How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings

D. M. Woisetschlager, P. Lentz, H. Evanschitzky

Research output: Contribution to journalArticlepeer-review

88 Citations (Scopus)

Fingerprint

Dive into the research topics of 'How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings'. Together they form a unique fingerprint.

Business & Economics