Hotel repositioning through property renovation

Ahmed Hassanien, Tom Baum

Research output: Contribution to journalArticle

Abstract

The primary focus of this research is to explore to what extent hoteliers deal with renovation as a marketing tool, to investigate the perception and practice of hoteliers, architects and interior designers about repositioning and renovation and to identify and analyse some aspects of the renovation process in hotels.
Original languageEnglish
Pages (from-to)144-157
Number of pages13
JournalTourism and Hospitality Research
Volume4
Issue number2
DOIs
Publication statusPublished - 31 Dec 2002

Keywords

  • hospitality industry
  • hotels
  • marketing
  • tourism

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