Hotel repositioning through property renovation

Ahmed Hassanien, Tom Baum

Research output: Contribution to journalArticle

Abstract

The primary focus of this research is to explore to what extent hoteliers deal with renovation as a marketing tool, to investigate the perception and practice of hoteliers, architects and interior designers about repositioning and renovation and to identify and analyse some aspects of the renovation process in hotels.
LanguageEnglish
Pages144-157
Number of pages13
JournalTourism and Hospitality Research
Volume4
Issue number2
DOIs
Publication statusPublished - 31 Dec 2002

Fingerprint

renovation
marketing
architect
Marketing tools
Hotels

Keywords

  • hospitality industry
  • hotels
  • marketing
  • tourism

Cite this

Hassanien, Ahmed ; Baum, Tom. / Hotel repositioning through property renovation. In: Tourism and Hospitality Research. 2002 ; Vol. 4, No. 2. pp. 144-157.
@article{73151b646f1a4200a88a526ab8071823,
title = "Hotel repositioning through property renovation",
abstract = "The primary focus of this research is to explore to what extent hoteliers deal with renovation as a marketing tool, to investigate the perception and practice of hoteliers, architects and interior designers about repositioning and renovation and to identify and analyse some aspects of the renovation process in hotels.",
keywords = "hospitality industry, hotels, marketing, tourism",
author = "Ahmed Hassanien and Tom Baum",
year = "2002",
month = "12",
day = "31",
doi = "10.1177/146735840200400205",
language = "English",
volume = "4",
pages = "144--157",
journal = "Tourism and Hospitality Research",
issn = "1467-3584",
number = "2",

}

Hotel repositioning through property renovation. / Hassanien, Ahmed; Baum, Tom.

In: Tourism and Hospitality Research, Vol. 4, No. 2, 31.12.2002, p. 144-157.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Hotel repositioning through property renovation

AU - Hassanien, Ahmed

AU - Baum, Tom

PY - 2002/12/31

Y1 - 2002/12/31

N2 - The primary focus of this research is to explore to what extent hoteliers deal with renovation as a marketing tool, to investigate the perception and practice of hoteliers, architects and interior designers about repositioning and renovation and to identify and analyse some aspects of the renovation process in hotels.

AB - The primary focus of this research is to explore to what extent hoteliers deal with renovation as a marketing tool, to investigate the perception and practice of hoteliers, architects and interior designers about repositioning and renovation and to identify and analyse some aspects of the renovation process in hotels.

KW - hospitality industry

KW - hotels

KW - marketing

KW - tourism

UR - http://www.ingentaconnect.com/content/pal/thr

U2 - 10.1177/146735840200400205

DO - 10.1177/146735840200400205

M3 - Article

VL - 4

SP - 144

EP - 157

JO - Tourism and Hospitality Research

T2 - Tourism and Hospitality Research

JF - Tourism and Hospitality Research

SN - 1467-3584

IS - 2

ER -