Abstract
The primary focus of this research is to explore to what extent hoteliers deal with renovation as a marketing tool, to investigate the perception and practice of hoteliers, architects and interior designers about repositioning and renovation and to identify and analyse some aspects of the renovation process in hotels.
| Original language | English |
|---|---|
| Pages (from-to) | 144-157 |
| Number of pages | 13 |
| Journal | Tourism and Hospitality Research |
| Volume | 4 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 31 Dec 2002 |
Keywords
- hospitality industry
- hotels
- marketing
- tourism