Hotel innovation through property renovation

T.G. Baum, Ahmed Hassanien

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

There is little doubt that renovation is a costly, ongoing and an essential requirement for hotels to stay competitive in the market. At any one time almost every hotel has recently been renovated, is under renovation, or is waiting for renovation. An examination of the literature uncovers that product innovation and property renovation are inseparable in the hotel industry. This is due to the fact that various levels of innovation can be attained through renovation. Therefore, it is the intention of this paper to concentrate on the process of property renovation in the hospitality industry and its role as a strategic marketing tool for product innovation. This is undertaken through presenting an analysis of a survey of hotel general managers in Egypt.
LanguageEnglish
Pages5-24
Number of pages19
JournalInternational Journal of Hospitality and Tourism Administration
Volume3
Issue number4
DOIs
Publication statusPublished - 2002

Fingerprint

innovation
marketing
market
Innovation
Hotels
product
Product innovation
hospitality industry
analysis
hotel industry
Strategic marketing
Hospitality industry
Managers
Marketing tools
Hotel industry
Egypt

Keywords

  • hospitality industry
  • tourism
  • hotels
  • hospitality

Cite this

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Hotel innovation through property renovation. / Baum, T.G.; Hassanien, Ahmed.

In: International Journal of Hospitality and Tourism Administration, Vol. 3, No. 4, 2002, p. 5-24.

Research output: Contribution to journalArticle

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AU - Baum, T.G.

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