Hotel innovation through property renovation

T.G. Baum, Ahmed Hassanien

Research output: Contribution to journalArticle

12 Citations (Scopus)

Abstract

There is little doubt that renovation is a costly, ongoing and an essential requirement for hotels to stay competitive in the market. At any one time almost every hotel has recently been renovated, is under renovation, or is waiting for renovation. An examination of the literature uncovers that product innovation and property renovation are inseparable in the hotel industry. This is due to the fact that various levels of innovation can be attained through renovation. Therefore, it is the intention of this paper to concentrate on the process of property renovation in the hospitality industry and its role as a strategic marketing tool for product innovation. This is undertaken through presenting an analysis of a survey of hotel general managers in Egypt.
Original languageEnglish
Pages (from-to)5-24
Number of pages19
JournalInternational Journal of Hospitality and Tourism Administration
Volume3
Issue number4
DOIs
Publication statusPublished - 2002

Keywords

  • hospitality industry
  • tourism
  • hotels
  • hospitality

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