Abstract
| Language | English |
|---|---|
| Pages | 5-24 |
| Number of pages | 19 |
| Journal | International Journal of Hospitality and Tourism Administration |
| Volume | 3 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2002 |
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Keywords
- hospitality industry
- tourism
- hotels
- hospitality
Cite this
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Hotel innovation through property renovation. / Baum, T.G.; Hassanien, Ahmed.
In: International Journal of Hospitality and Tourism Administration, Vol. 3, No. 4, 2002, p. 5-24.Research output: Contribution to journal › Article
TY - JOUR
T1 - Hotel innovation through property renovation
AU - Baum, T.G.
AU - Hassanien, Ahmed
PY - 2002
Y1 - 2002
N2 - There is little doubt that renovation is a costly, ongoing and an essential requirement for hotels to stay competitive in the market. At any one time almost every hotel has recently been renovated, is under renovation, or is waiting for renovation. An examination of the literature uncovers that product innovation and property renovation are inseparable in the hotel industry. This is due to the fact that various levels of innovation can be attained through renovation. Therefore, it is the intention of this paper to concentrate on the process of property renovation in the hospitality industry and its role as a strategic marketing tool for product innovation. This is undertaken through presenting an analysis of a survey of hotel general managers in Egypt.
AB - There is little doubt that renovation is a costly, ongoing and an essential requirement for hotels to stay competitive in the market. At any one time almost every hotel has recently been renovated, is under renovation, or is waiting for renovation. An examination of the literature uncovers that product innovation and property renovation are inseparable in the hotel industry. This is due to the fact that various levels of innovation can be attained through renovation. Therefore, it is the intention of this paper to concentrate on the process of property renovation in the hospitality industry and its role as a strategic marketing tool for product innovation. This is undertaken through presenting an analysis of a survey of hotel general managers in Egypt.
KW - hospitality industry
KW - tourism
KW - hotels
KW - hospitality
UR - http://dx.doi.org/10.1300/J149v03n04_02
U2 - 10.1300/J149v03n04_02
DO - 10.1300/J149v03n04_02
M3 - Article
VL - 3
SP - 5
EP - 24
JO - International Journal of Hospitality and Tourism Administration
T2 - International Journal of Hospitality and Tourism Administration
JF - International Journal of Hospitality and Tourism Administration
SN - 1525-6480
IS - 4
ER -