Hospitality servicescape effects on customer-employee interactions: a multilevel study

Kostas Kaminakis, Kalipso Karadinou, Christos Koritos, Spiros Gounaris

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Servicescapes are the manmade environments where hospitality activities, such as dining and lodging, occur. For more than two decades tourism and hospitality research has sought to understand the impact of hospitality servicescapes, primarily on hospitality customers and, to a lesser degree, on hospitality customer-contact employees. So far no empirical study has investigated, however, how servicescapes affect the interactions of customers with employees; there is therefore no empirical evidence that hospitality servicescapes can contribute to mutually satisfying encounters between customers and employees. We explore this question within the context of full-service restaurants by measuring the perceptions and attitudes of both customers and the waiters/waitresses who served them within the same restaurant servicescape. Results from our multilevel analytical approach demonstrate that servicescapes significantly and systematically affect interactions between restaurant customers and the waiters/waitresses interacted with them. The implications of these findings for theory and practice within tourism and hospitality are discussed.
LanguageEnglish
Pages130-144
Number of pages15
JournalTourism Management
Volume72
Early online date28 Nov 2018
DOIs
Publication statusPublished - 30 Jun 2019

Fingerprint

customer
tourism
employee
Personnel
interaction
Tourism
effect
Interaction
Employees
Hospitality
Servicescape
contact
evidence
lodging
services
measuring
Restaurants
Tourism and hospitality

Keywords

  • hospitality
  • servicescape
  • restaurant
  • customer
  • employee
  • interaction
  • multilevel

Cite this

Kaminakis, Kostas ; Karadinou, Kalipso ; Koritos, Christos ; Gounaris, Spiros. / Hospitality servicescape effects on customer-employee interactions : a multilevel study. In: Tourism Management. 2019 ; Vol. 72. pp. 130-144.
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Hospitality servicescape effects on customer-employee interactions : a multilevel study. / Kaminakis, Kostas; Karadinou, Kalipso; Koritos, Christos; Gounaris, Spiros.

In: Tourism Management, Vol. 72, 30.06.2019, p. 130-144.

Research output: Contribution to journalArticle

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AB - Servicescapes are the manmade environments where hospitality activities, such as dining and lodging, occur. For more than two decades tourism and hospitality research has sought to understand the impact of hospitality servicescapes, primarily on hospitality customers and, to a lesser degree, on hospitality customer-contact employees. So far no empirical study has investigated, however, how servicescapes affect the interactions of customers with employees; there is therefore no empirical evidence that hospitality servicescapes can contribute to mutually satisfying encounters between customers and employees. We explore this question within the context of full-service restaurants by measuring the perceptions and attitudes of both customers and the waiters/waitresses who served them within the same restaurant servicescape. Results from our multilevel analytical approach demonstrate that servicescapes significantly and systematically affect interactions between restaurant customers and the waiters/waitresses interacted with them. The implications of these findings for theory and practice within tourism and hospitality are discussed.

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