Hospitality and travel brands: the nature and implications of user generated content

Alan Wilson, Hilary Murphy, Jesus Cambra-Fierro

Research output: Contribution to conferencePaper

Abstract

This paper discusses hospitality and travel brands.
Original languageEnglish
Publication statusPublished - 4 Jun 2011
Event12th International Research Symposium on Service Excellence in Management - Cornell University. Cornell’s Center for Hospitality Research and the School of Hotel Administration, Ithaca, New York, United States
Duration: 2 Jun 20115 Jun 2011
https://www.hotelschool.cornell.edu/research/chr/events/quis/documents/QUISProgramsmall_008.pdf

Conference

Conference12th International Research Symposium on Service Excellence in Management
Abbreviated titleQUIS 12
CountryUnited States
CityIthaca, New York
Period2/06/115/06/11
Internet address

Keywords

  • travel brands
  • service excellence

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