Heterogeneity in destination choice: Tourism in Africa

Carlos Pestana Barros, R. Butler, Antónia Correia

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    Abstract

    This study analyzes the Portuguese tourist choice process in relation to an emerging destination-Africa. The empirical study was conducted among Portuguese tourists by means of a mixed logit model. The model underlines the importance of a multistage process of decision since the probability of a Portuguese tourist taking a vacation in an African country depends on a mix of motivations concerning destination attributes, travel arrangements, information gathered, previous experience, and individual socioeconomic characteristics. Policy implications are derived for improving the understanding and management of the destination choices of heterogeneous tourists.
    Original languageEnglish
    Pages (from-to)235-246
    Number of pages11
    JournalJournal of Travel Research
    Volume47
    Issue number2
    DOIs
    Publication statusPublished - Nov 2008

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    Keywords

    • discrete choice
    • Portuguese tourists
    • Africa
    • mixed logit mode
    • tourist behavior

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