Hedonic shopping motivations across cultures

Vinita Sangtani, Heiner Evanschitzky, Kirsty E. Reynolds, Mark J. Arnold

Research output: Contribution to conference › Paper › peer-review

Abstract

Explores hedonic shopping motivations accross cultures.

Original language	English
Publication status	Published - 2008
Event	Academy of Marketing Science: Cultural Perspectives in Marketing Conference - New Orleans Duration: 16 Jan 2008 → 19 Jan 2008

Conference	Academy of Marketing Science: Cultural Perspectives in Marketing Conference
City	New Orleans
Period	16/01/08 → 19/01/08

@conference{885a5d13af52494dbde5ee880a48b7c5,

title = "Hedonic shopping motivations across cultures",

abstract = "Explores hedonic shopping motivations accross cultures.",

keywords = "Hedonic shopping motivations, cultures",

author = "Vinita Sangtani and Heiner Evanschitzky and Reynolds, \{Kirsty E.\} and Arnold, \{Mark J.\}",

year = "2008",

language = "English",

note = "Academy of Marketing Science: Cultural Perspectives in Marketing Conference ; Conference date: 16-01-2008 Through 19-01-2008",

}

TY - CONF

T1 - Hedonic shopping motivations across cultures

AU - Sangtani, Vinita

AU - Evanschitzky, Heiner

AU - Reynolds, Kirsty E.

AU - Arnold, Mark J.

PY - 2008

Y1 - 2008

N2 - Explores hedonic shopping motivations accross cultures.

AB - Explores hedonic shopping motivations accross cultures.

KW - Hedonic shopping motivations

KW - cultures

M3 - Paper

T2 - Academy of Marketing Science: Cultural Perspectives in Marketing Conference

Y2 - 16 January 2008 through 19 January 2008

ER -