Hedonic shopping motivations across cultures

Vinita Sangtani, Heiner Evanschitzky, Kirsty E. Reynolds, Mark J. Arnold

Research output: Contribution to conferencePaper

Abstract

Explores hedonic shopping motivations accross cultures.
Original languageEnglish
Publication statusPublished - 2008
EventAcademy of Marketing Science: Cultural Perspectives in Marketing Conference - New Orleans
Duration: 16 Jan 200819 Jan 2008

Conference

ConferenceAcademy of Marketing Science: Cultural Perspectives in Marketing Conference
CityNew Orleans
Period16/01/0819/01/08

Keywords

  • Hedonic shopping motivations
  • cultures

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