Harnessing the power of religion: broadening sustainability research and practice in the advancement of ecology

Hounaida El-Jurdi, Wided Batat, Aliakbar Jafari

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Sustainability research in the macromarketing literature has been largely limited to exploring sociocultural values and norms, business practices, public policies, and economic conditions. Although the concept of ‘values’ constantly recurs in the literature, religious perspectives have received little attention. By presenting an alternative interpretation of what have traditionally been construed as anthropocentric religions, this study highlights the underutilized potential of religions as effective vehicles for initiating cultural transformation towards sustainability. The article calls for contextualized approaches to ecological sustainability that take into account the values and worldviews of target communities, which are often shaped by religious systems. The article concludes that including religions in the sustainability discourse can benefit macromarketing theory and practice in a variety of ways.
LanguageEnglish
Pages7–24
Number of pages18
JournalJournal of Macromarketing
Volume37
Issue number1
DOIs
Publication statusPublished - 31 Mar 2017

Fingerprint

religion
sustainability
ecology
economic conditions
Ecology
Sustainability
Religion
Macromarketing

Keywords

  • religion
  • sustainability
  • values
  • ecology
  • worldview
  • macromarketing

Cite this

@article{ed33a26e9abc4da885d86b32d09bfd2d,
title = "Harnessing the power of religion: broadening sustainability research and practice in the advancement of ecology",
abstract = "Sustainability research in the macromarketing literature has been largely limited to exploring sociocultural values and norms, business practices, public policies, and economic conditions. Although the concept of ‘values’ constantly recurs in the literature, religious perspectives have received little attention. By presenting an alternative interpretation of what have traditionally been construed as anthropocentric religions, this study highlights the underutilized potential of religions as effective vehicles for initiating cultural transformation towards sustainability. The article calls for contextualized approaches to ecological sustainability that take into account the values and worldviews of target communities, which are often shaped by religious systems. The article concludes that including religions in the sustainability discourse can benefit macromarketing theory and practice in a variety of ways.",
keywords = "religion, sustainability, values, ecology, worldview, macromarketing",
author = "Hounaida El-Jurdi and Wided Batat and Aliakbar Jafari",
year = "2017",
month = "3",
day = "31",
doi = "10.1177/0276146716672285",
language = "English",
volume = "37",
pages = "7–24",
journal = "Journal of Macromarketing",
issn = "0276-1467",
number = "1",

}

Harnessing the power of religion : broadening sustainability research and practice in the advancement of ecology. / El-Jurdi, Hounaida; Batat, Wided ; Jafari, Aliakbar.

In: Journal of Macromarketing, Vol. 37, No. 1, 31.03.2017, p. 7–24.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Harnessing the power of religion

T2 - Journal of Macromarketing

AU - El-Jurdi, Hounaida

AU - Batat, Wided

AU - Jafari, Aliakbar

PY - 2017/3/31

Y1 - 2017/3/31

N2 - Sustainability research in the macromarketing literature has been largely limited to exploring sociocultural values and norms, business practices, public policies, and economic conditions. Although the concept of ‘values’ constantly recurs in the literature, religious perspectives have received little attention. By presenting an alternative interpretation of what have traditionally been construed as anthropocentric religions, this study highlights the underutilized potential of religions as effective vehicles for initiating cultural transformation towards sustainability. The article calls for contextualized approaches to ecological sustainability that take into account the values and worldviews of target communities, which are often shaped by religious systems. The article concludes that including religions in the sustainability discourse can benefit macromarketing theory and practice in a variety of ways.

AB - Sustainability research in the macromarketing literature has been largely limited to exploring sociocultural values and norms, business practices, public policies, and economic conditions. Although the concept of ‘values’ constantly recurs in the literature, religious perspectives have received little attention. By presenting an alternative interpretation of what have traditionally been construed as anthropocentric religions, this study highlights the underutilized potential of religions as effective vehicles for initiating cultural transformation towards sustainability. The article calls for contextualized approaches to ecological sustainability that take into account the values and worldviews of target communities, which are often shaped by religious systems. The article concludes that including religions in the sustainability discourse can benefit macromarketing theory and practice in a variety of ways.

KW - religion

KW - sustainability

KW - values

KW - ecology

KW - worldview

KW - macromarketing

UR - http://jmk.sagepub.com/

U2 - 10.1177/0276146716672285

DO - 10.1177/0276146716672285

M3 - Article

VL - 37

SP - 7

EP - 24

JO - Journal of Macromarketing

JF - Journal of Macromarketing

SN - 0276-1467

IS - 1

ER -