Green marketing and its impact on supply chain management in industrial markets

H.K. Chan, Hong-Wei He, W.Y.C. Wang

Research output: Contribution to journalArticle

78 Citations (Scopus)

Abstract

Green marketing and green supply chain have been drawing the attention of both academics and practitioners in the recent decade. However, no holistic framework has been developed on how to build green industrial brands and industrial corporate brands. Whether or not sustainable/green supply chains can be integrated with green industrial marketing in building greener organizations and industrial brands is still unclear. In addition, little is known on the factors on green new industrial product development or how green new industrial products are adopted by organizations. Furthermore, we know little of whether and how green supply chain enables green new industrial product development. This special issue aims at reflecting the most recent advances on green industrial marketing, green/sustainable supply chains and their interplay in green industrial branding, and to explore future research directions. The guest editors hope that the solicited papers can provide insights on the impacts of sustainable or green supply chains on marketing theory in industrial and business-to-business markets.
LanguageEnglish
Pages557-562
Number of pages6
JournalIndustrial Marketing Management
Volume41
Issue number4
DOIs
Publication statusPublished - May 2012

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Green supply chain
Industrial markets
Green marketing
Supply chain management
Industrial marketing
Product development
Branding
Supply chain
Factors
Business-to-business market
Integrated
Marketing theory
Green building
Research directions
Corporate brand

Keywords

  • sustainability
  • green marketing
  • green supply chain
  • industrial marketing

Cite this

Chan, H.K. ; He, Hong-Wei ; Wang, W.Y.C. / Green marketing and its impact on supply chain management in industrial markets. In: Industrial Marketing Management. 2012 ; Vol. 41, No. 4. pp. 557-562.
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Green marketing and its impact on supply chain management in industrial markets. / Chan, H.K.; He, Hong-Wei; Wang, W.Y.C.

In: Industrial Marketing Management, Vol. 41, No. 4, 05.2012, p. 557-562.

Research output: Contribution to journalArticle

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